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In the face of AI disruption, one thing publishers can do to differentiate themselves from the bots, is by creating a sense of community. Phil Clark looks at the way various publishers are approaching the task.
Is your audience a genuine community or just passive consumers of your content? This has been a consistent question and challenge for publishers and broadcasters in the wake of radical changes in media consumption this century as consumers have moved from traditional platforms to rapidly growing online ones.
In previous waves of digital disruption, businesses adopted varied tactics to establish closer relationships with their audiences, from building or establishing their own online communities or forums, embracing and engaging with their audiences on established social media platforms such as Facebook, X, Reddit or WhatsApp or aggressively growing their face to face or online events portfolios.
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