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Media businesses are brilliant at producing content, with deep expertise in their subject matter. But, writes Tom Jackson, they haven’t always been as brilliant at categorising that content to make it as discoverable as possible on digital platforms.
Optimising the categorisation workflow has been a fundamental focus for
News UK across the last twelve months. Home to news brands including The
Times, The Sunday Times and The Sun, as well as a portfolio of broadcast
brands including talkSPORT, Virgin Radio UK, Times Radio and TalkTV, News
UK reaches almost 40 million people. Most on digital platforms.
So, ensuring the infrastructure is in place to tag digital news articles
with consistent and comprehensive metadata – including video and audio – is
fundamental to News UK’s audience and revenue growth strategy.
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