Children and young people are reading less and less. As a result, the reading and language skills of the younger generations are in decline, says Media Carrier Solutions. Lufthansa, SWISS and Austrian Airline, together with their partner Media Carrier Solutions, are offering their young passengers child-friendly national and international content in the Kids Media Box.
"Since 2015, we have been providing Lufthansa Group airlines with customized e-paper libraries with over 1,200 international media titles. Until now, this offer was primarily aimed at adult air travellers," explains Sandra Bardewyck, managing director of the Munich-based IT company Media Carrier Solutions. Lufthansa's digital children's media library includes magazines and journals for free download. Convenient saving and later reading is possible. For the youngest, there are also coloring pages for digital coloring.
"Publishers also benefit from the integration of their publications into the digital media library of Media Carrier Solutions: they address new target groups and increase the reach of their digital media titles," emphasizes Sandra Bardewyck. "In addition, the digital on-board circulation also contributes its share to the paid circulation.”
Digital service offerings such as the Media Box from Media Carrier Solutions are also attractive for hygienic reasons: "Every passenger reads the newspaper or magazine exclusively on his or her own mobile device and only touches the display to download his or her favourite reading material and to turn the page or scroll. Print titles, on the other hand, usually pass through several hands," explains Sandra Bardewyck. "In addition, our e-media library is sustainable and cost-efficient. No matter how many people want to read a newspaper or magazine at the same time - e-papers are never out of print. There's no need to lay out or dispose of electronic editions of the media, which saves time and resources."
You can find out more about Media Carrier in our Publishing Services Directory.Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.