COLUMN
8 top tips from 8 e-commerce experts
James Evelegh picks out eight of the many tips on offer at InPublishing’s ‘E-commerce Special – Q&A’ webinar…
Ecommerce
COLUMN
E-commerce: 8 top tips
James Evelegh picks out eight top tips from InPublishing’s recent e-commerce special.
E-commerce Special
E-commerce Special
Welcome to our first e-commerce special. Having four or five viable revenue streams is the key to achieving long-term profitability, and for many publishers, e-commerce is now one of those streams.
E-commerce Special
Fulfilment
A well-packaged order that arrives quickly and looks professional reinforces your brand’s credibility, says Jamie Wren, group commercial director at InterSend.
E-commerce Special
Our e-commerce strategy: Big Issue
In mission-driven e-commerce, the story behind the product is as important as the product itself, says Nashitha Suren, group consumer revenues marketing director.
E-commerce Special
Our e-commerce strategy: Immediate Media
Inject personality into e-commerce content by showing audiences the individual recommending the products, and why they’re qualified to do so, says Beth Crane, director of commercial growth.
E-commerce Special
Checkout
A good checkout feels effortless. It has a clean layout, minimal steps, clear pricing and no surprises, says Stewart Robinson, managing director of Full Fat Things.
E-commerce Special
Payment
Unsurprisingly, says Philippe van Mastrigt, managing director (Europe) at AdvantageCS, the future of payment in publishing is going to be largely dominated by automation, personalisation, and regulation.
E-commerce Special
Our e-commerce strategy: Singletrack World
The future of Singletrack World’s e-commerce strategy focuses on two key areas: reducing friction and consolidating touchpoints, says Mark Alker, co-founder.
E-commerce Special
Our e-commerce strategy: London Review of Books
LRB’s strategy is to engage its audience with new and exciting products as well as creating new iterations of its cult ranges, says Jill Tytherleigh, head of e-commerce and product development.
E-commerce Special
Distribution
Platforms should connect publishers, printers, and distributors in real time, providing data visibility on production progress, stock levels, shipment status, and delivery milestones, says Air Business's Andy Haylar.
News
The Scotsman launches online store
Hoodies, mugs and caps are available with the Scotsman thistle masthead from its new online store.
News
Fabulous announces second collection
Fabulous’ Fuller Bust Collection returns for its second collection.
Q&A
E-commerce: 5 minutes with… Patrick Lidstone
In addition to their content, there’s lots of things publishers could be selling, but some struggle with the requirements of e-commerce. We grab 5 minutes with Patrick Lidstone to talk through the opportunities.
News
Hearst UK launches the Country Living Marketplace
Hearst UK has announced the launch of the Country Living Marketplace, a new online shopping destination for high-quality artisan products, which builds on the brand’s direct-to-consumer offering.
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