News
Concern about social media misinformation fails to curb use among young Brits
The new 2026 IPA TouchPoints data launch marks the 20th anniversary of the IPA TouchPoints dataset.
Social media
FEATURE
The story behind the scroll: How Metro took off with TikTok
On her first day at Metro in March 2023, they had 8,006 followers and one TikTok channel. Now, says Alex Goldsmith, they have over 4 million, across four core TikTok verticals covering news, sport, entertainment and gaming.
News
SoE comments on calls to ban under-16s from social media
Parents cannot regulate trillion-dollar platforms from the kitchen table, says SoE chief.
News
Good Food launches Good Health
Good Food launches Good Health, health and wellness advice for a social-first audience.
News
Daily Mail surpasses 25 million TikTok milestone
Daily Mail has announced it has surpassed 25 million followers on its main TikTok account.
News
Tindle announces WhatsApp group
Tindle says readers in Devon can now keep up-to-date with all the latest news from their local titles on WhatsApp.
News
Daily Mail reaches Instagram milestone
The Daily Mail has announced it has reached a social media milestone with over five million followers across all Instagram accounts.
News
New Scientist hits milestone
New Scientist, a weekly science and technology magazine, has announced it has amassed more than one million followers on Instagram.
News
Mail announces new YouTube series
The Daily Mail has announced a new YouTube series that spotlights its investigative journalism.
News
Reach hits follower milestone
Reach has announced that its social media accounts across brands and channels have hit the milestone of 100 million followers.
News
Daily Mail hits milestone
Following growth over the festive season, the Daily Mail says its main news account on WhatsApp has exceeded one million followers.
News
Metro announces Reddit milestone
Metro, a UK weekday newspaper, says it has become one of the most popular British newsbrands on Reddit.
News
Bauer Media announces next phase of initiative
Bauer Media has partnered with YoungMinds and Esther Ghey to support safer social media use.
News
Mail reaches TikTok milestone
The Mail has announced it has topped 20 million TikTok followers.
FEATURE
Is it time to get on TikTok?
Forget cats. Which? has cracked how to break the internet of today. Here, its TikTok team – winners of this year’s BSME Talent awards for best use of social media – talk to Laura Silverman about potholes, smart meters and dirty laundry.
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