In the first published analysis from the UK IPA Databank, Peter Field finds that newsbrands continue to grow in effectiveness and act as an amplifier to other media in multi-media campaigns.
Well-constructed and executed retention strategies are at the heart of the recurring revenue model.
What do politicians, estate agents and journalists have in common? They all regularly come bottom in most-trusted-profession surveys. Is this reputation deserved, does it matter, and can anything be done about it? Liz Gerard reports.
‘Going viral’, ‘viral campaigns’ and ‘virality’ are all words and phrases that have entered the digital publishing lexicon in recent years. But what makes a story go viral? And what do publishers have to gain, or fear, from it? Martin Belam reports.
