On her first day at Metro in March 2023, they had 8,006 followers and one TikTok channel. Now, says Alex Goldsmith, they have over 4 million, across four core TikTok verticals covering news, sport, entertainment and gaming.
Cafeyn Group has announced the addition of The Washington Post to its catalogue.
The AI-powered insight tool allows advertisers to pre-test and optimise campaigns before they go live.
AI and the way publishers are using it is evolving rapidly. We grab five minutes with Affino CEO Markus Karlsson to find out more.
The latest issue of InPublishing magazine has just been published.