Quality rather than quantity is driving the next stage in programmatic’s journey. Larraine Criss, COO at Preciso, explains why this is good news for both buy-side and sell-side.
Reach plc has announced that it is to close three of its online brands and cut a number of editorial roles.
Most publishers are trialling AI tools to some degree, but how many are actually seeing quantifiable benefits from their efforts? Meg Carter talks to Ana Jakimovska, head of AI strategy at Mediahuis, about their approach to AI adoption.
People buy people! James Evelegh looks at what characteristics one needs to be good at selling.
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