INTERVIEW
From experimentation to adoption
Most publishers are trialling AI tools to some degree, but how many are actually seeing quantifiable benefits from their efforts? Meg Carter talks to Ana Jakimovska, head of AI strategy at Mediahuis, about their approach to AI adoption.
News
Brits increasingly consume commercial media on their own, reveals new IPA data
British adults are increasingly consuming commercial media in isolation, with 16–34s now spending almost half of their commercial media time without others, according to new data from the IPA.
News
Two Sides appoints Josh Birch as managing director
Two Sides Europe has announced the appointment of Josh Birch as managing director, effective 1 January 2027.
COLUMN
The secret of great selling? Being human
People buy people! James Evelegh looks at what characteristics one needs to be good at selling.
July/August 2026 issue now available
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