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FEATURE Why precision is becoming programmatic advertising’s biggest competitive advantage

Quality rather than quantity is driving the next stage in programmatic’s journey. Larraine Criss, COO at Preciso, explains why this is good news for both buy-side and sell-side.

News Newsquest appoints new editors

Local media group Newsquest has announced two new editors in Dorset and Somerset.

INTERVIEW From experimentation to adoption

Most publishers are trialling AI tools to some degree, but how many are actually seeing quantifiable benefits from their efforts? Meg Carter talks to Ana Jakimovska, head of AI strategy at Mediahuis, about their approach to AI adoption.

COLUMN The secret of great selling? Being human

People buy people! James Evelegh looks at what characteristics one needs to be good at selling.

July/August 2026 issue now available

The latest issue of InPublishing magazine has just been published.

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