The Sun was born as a tabloid on 17 November, 1969. As it celebrates its 50th birthday, the newspaper launches a major new campaign, inviting readers to nominate the charities that mean the most to them.
Saying you’re customer centric is one thing, being customer centric is another. Does it show in the things you do and the things you measure? Julian Thorne identifies five characteristics of truly customer centric publishers.
In the 2011 film Moneyball, the manager of the Oakland A’s baseball team faces the challenge of how to build a winning team, with a budget much smaller than its rivals. Publishers can learn much from his approach, says WoodWing CEO Ross Paterson.
Are you charging for your content yet? If you’re not asking for money or data, warned Juan Señor at the PPA conference last week, then it’s game over.
