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The Guardian introduces Feast

The Guardian has announced the launch of its cooking and recipe app Feast.

The Guardian introduces Feast
Katharine Viner: “Feast is packed with thousands of recipes and useful features that make the app an innovative new way to enjoy the best of the Guardian’s recipe collection.”

The Guardian has announced the launch of its new cooking and recipe app Feast, available now across both iOS and Android devices worldwide. Feast is the ultimate kitchen companion, says the Guardian, overflowing with ideas and smart features to make inspiring mealtimes easy.

The Feast app is the next step in the Guardian’s growth strategy, creating new products that meet the needs of its readers and supporters around the world, added the publisher. The app builds on the Guardian and Observer’s heritage of food content, including the much-loved Feast brand with over a 100 years of recipes.

Feast showcases the best of the Guardian’s food journalism, with recipes and foodie recommendations, now packaged into an intuitive new app, full of great ideas and new features.

The Guardian says the Feast app launches with thousands of tried and tested recipes, offering a diverse selection to choose from whatever the food dilemma. From quick and budget friendly midweek dinners, to brunch ideas to kickstart the weekend, tasty sweet treats, great British bakes, vegan, vegetarian and gluten-free dishes, and much more. Carefully curated daily, new recipes and collections for every season and occasion will be added to the app regularly. Popular recipes from the archive will also be added to the app over time, as well as new ones, added the publisher.

The Feast app recipes are developed by the Guardian’s lineup of talented star cooks. Find recipes from Yotam Ottolenghi, Meera Sodha, Nigel Slater, Felicity Cloake, Rukmini Iyer, Rachel Roddy, Ravneet Gill, Benjamina Ebuehi and many others. Guest recipes will also feature from some of the biggest names in food, including Nigella Lawson, Jamie Oliver, Angela Hartnett, Tom Kerridge and Alison Roman to name a few.

Whether a committed foodie or new to the art of cooking, Guardian readers and food lovers everywhere can enjoy features tailor-made for the Feast app, including:

  • Cook mode: this feature provides step-by-step recipe instructions and prevents phones and tablets from locking, keeping the screen on for as long as needed - perfect to avoid floury screens.
  • Enhanced search: for instant inspiration search for recipes by ingredient, cuisine, meal type or chef. This saves time in the supermarket and helps to reduce waste when ideas are needed for leftovers in the fridge. Users can also filter recipes depending on their diet preferences, for example only seeing vegan or pescetarian options.
  • My Feast: users can save the recipes they’ve cooked and build their own digital cookbook of favourite meals, they can even add notes and personal annotations to remember tips and tricks for next time.
  • Recipe converter (iOS only, coming soon to Android): Feast includes features such as the cups calculator that make it easier to use in countries that use different metrics such as in the US and Australia and a food dictionary to guide users wherever they are in the world.

Katharine Viner, editor in chief, Guardian News and Media, says: “Feast is packed with thousands of recipes and useful features that make the app an innovative new way to enjoy the best of the Guardian’s recipe collection. Our food editors have worked with our brilliant and innovative cooks to provide fantastic cooking ideas and an accessible, easy-to-use app. The feedback we've received from around the world has been extremely enthusiastic - the Feast app is a hit.”

Tim Lusher, head of food, Guardian News & Media, says: “The Feast app builds on the Guardian’s great reputation for innovative and imaginative recipes. Updated daily, it's full of inspiring ideas for home cooks, whether they're looking for quick, easy, affordable midweek meals or something special for the weekend. Like a digital cookbook, it makes finding thousands of favourite recipes from our huge archive even easier - wherever you are in the world.”

Liz Wynn, chief supporter officer, Guardian Media Group, says: “Loved by both our digital and print readers - varied, flavoursome and accessible recipes are at the heart of our Feast brand. We’re really excited about the launch of the Feast app, a global product, with features, such as the recipe converter, to make cooking easier no matter where you are in the world. Eagerly anticipated, the team have invested a lot of time designing this perfect companion to modern day cooking. Bespoke and easy to use features including cook mode, mean your screen will never go blank while you're cooking again, removing the pain of wet and floury fingers on your phone or tablet.”

In the UK alone, the Guardian says it reaches almost 7m (42%) of foodies a month, more than any other quality newsbrand (source: PAMCo H1 2024/ TGI Feb 2024 Multibasing). The Feast app extends from the Guardian’s weekly 24-page Feast magazine. Found in the Guardian print edition every Saturday, each issue is packed with photography and recipes. A collection of the week's best recipes also appear weekly in the Observer Food Monthly in the Observer on a Sunday.

You can download Feast now on the App store for Apple iOS and on Google Play for Android. New subscribers to the Guardian can take a 14-day free trial, before a monthly subscription of £2.99 a month begins (€2.99 in EU, $3.99 in the US and Australia, $2.99 in Canada). Existing Guardian supporters and recurring contributors are being offered a three-month free trial when they sign-up.

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