Programmatic promises efficiency. The question nobody enjoys asking is who that efficiency is actually for, says James MacDonald, co-founder and CRO at Limelight Inc.
The certification extends independent verification into the technology infrastructure supporting retail media measurement.
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad - and that the content where ads work best is often also a strong fit for competing brands.
Denise Breslin joins IAB UK to lead its commerce media work, as investment in the fast-evolving sector grows by almost a third in the first six months of 2026.
Hearst UK has announced a new Harper’s Bazaar UK licensing partnership with Karen Millen, bringing together two British brands to create Beyond the Season, a capsule womenswear collection.
A new campaign invites readers to reclaim time for the things they love, as the UK's biggest publishers collaborate behind industry message.
Chief revenue officer steps into new role at broadcast publisher.
whynow has acquired EMP Merchandise, a European rock and pop culture merchandise retailer, from Warner Music Group, marking a major step in its ambition to build a global platform connecting artists, brands and fans.
The local news media sector's new audience measurement platform Regional Audience Intelligence Data has officially launched today, enabling media planners to see local more clearly.
The new collaboration sees Cosmopolitan, Men’s Health, Women’s Health and Runner’s World launch new adventure holidays.
Visit Britain’s ‘Starring GREAT Britain’ campaign wins Grand Prix at the 2026 World Media Awards.
According to the latest Digital Adspend study from IAB UK and mediasense, the market has grown 13% to £21.2bn in the first half of 2026, driven by retail media and video.
The PPA has reacted to the CMA’s announcement on its updated User Choice CR for Google Search.
New research reveals the scale of economic prize as AI fuels next wave of growth, but warns the opportunity depends on getting the policy environment right.
The Professional Publishers Association is calling for reform of online advertising rules.
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