The multi-channel campaign celebrates the biggest World Cup ever, uniting everyone from ‘Part-Timers' to ‘Hardcore Fans' with round-the-clock updates, cheeky tactics, and expert opinion.
To mark the opening day of the World Cup, Reach has joined forces with Tesco Whoosh and EssenceMediaCom.
The biggest puzzle for publishers today is where to find audiences and how to keep them. How to meet this challenge was the focus of the latest AOP CRUNCH event, writes AOP’s Richard Reeves.
The Digital Voice is named PR, content and events agency of record for Assertive Yield, adnomaly, OpenAttribution and Brave Browser & Search Engine - and expands regional PR partnership with impact.com into France & Spain.
Publishers have proven expertise in putting on events for their own audiences but Immediate Media has ambitions to deploy their expertise more widely. Ciar Byrne speaks to Rob Hunt, who is at the helm of IX, their new dedicated experiential agency.
The News Media Association, the Society of Editors and the PPA have responded to the Competition and Markets Authority's conduct requirement for Google Search published today.
Assertive Yield has announced a partnership with The Media Trust to strengthen ad quality & publisher revenue.
Reach has appointed George Grist as chief customer officer for its newly created division, bringing together reader revenue strands.
NLA Media Access has announced the appointment of James White as chief revenue officer.
Independent retail marketing specialist Retail Spark has become the latest company to support industry charity NewstrAid, signing up as a corporate sponsor for the first time.
SunSport’s Director of Sport Shaun Custis, Dean Scoggins, and Will Pugh are to host a new show featuring former England defender Kyle Walker, bringing fans closer to the World Cup action.
Central Bank of Congo has selected Bloomberg’s BMatch to help electronify the country’s foreign exchange market.
The cross-brand campaign incorporates innovative video, digital, print and podcast executions across The Sun, Times Media and talkSPORT.
Publishers can greatly improve the performance of their sales teams if they support them properly. We grab five minutes with The Engine Shed’s Patrick Lidstone to find out more.
From war to the World Cup, audiences turn to trusted journalism, says Newsworks, but advertisers continue to block news.
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