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Ozone announces agreement
News

Ozone announces agreement

Ozone has announced a new agreement with Dow Jones.

22/04/2024

IPA releases latest Bellwether report
News

IPA releases latest Bellwether report

The Q1 2024 Bellwether report shows UK marketing budget growth cooled, but the 2024/25 outlook remains positive.

19/04/2024

Business Insider promotes Hannah Diddams
News

Business Insider promotes Hannah Diddams

Business Insider has announced Hannah Diddams' promotion to senior vice president, global B2B marketing and creative studios.

17/04/2024

impact.com appoints Nikolai Lundstrøm Brink
News

impact.com appoints Nikolai Lundstrøm Brink

impact.com has hired Nikolai Lundstrøm Brink to lead its efforts in Denmark.

16/04/2024

Industry backs IAB initiative
News

Industry backs IAB initiative

The IAB initiative aims to boost transparency in environmental sustainability.

16/04/2024

2024 WMAs include two new categories
News

2024 WMAs include two new categories

The 2024 World Media Awards have announced they are open for entry, new categories include ‘Small Budget, Great Impact’ and B2B.

10/04/2024

Preciso announces integrated ad solution
News

Preciso announces integrated ad solution

Preciso has launched an AI-driven native advertising solution that aims to help advertisers increase CTR and engagement while driving down CPM.

09/04/2024

Finding new ways to be vital
SUPPLIER CATCH-UP - AIR BUSINESS

Finding new ways to be vital

How vital are you to your customers? If the answer is ‘not very’ or ‘less than before’, then you could be in trouble. That is why, as Air Business’s Adam Sherman tells James Evelegh, it’s important to keep asking the question.

By James Evelegh  |  05/04/2024

What does digital publishing look like in 2024?
RESEARCH

What does digital publishing look like in 2024?

Richard Reeves, AOP’s managing director, summarises the key takeaways from their latest research project, ‘Digital Publishing: Outlook and Priorities for 2024’.

By Richard Reeves  |  05/04/2024

Context is King
FEATURE

Context is King

What makes a successful ad campaign? According to Henry Daglish, a judge at the recent Newsworks Awards, a common ingredient of many of the winning entries was an artful combination of message and medium.

By Henry Daglish  |  05/04/2024

AOP CRUNCH: The innovation revolution in publisher product development
REVIEW

AOP CRUNCH: The innovation revolution in publisher product development

The AOP CRUNCH event on 7th March investigated how digital publishers are leaving the cookie-cutter strategies behind and investing in commercial and editorial product innovation. Richard Reeves summarises the key talking points.

By Richard Reeves  |  03/04/2024

Independent and Buzzfeed announce partnership
News

Independent and Buzzfeed announce partnership

The Independent and Buzzfeed have signed a long-term license and strategic partnership in the UK & Ireland.

02/04/2024

Bye bye authenticity, hello honesty
FEATURE

Bye bye authenticity, hello honesty

Publishers have been trading on their unique audiences and ‘authentic voice’ to sell content to brands for years, but this lucrative market may be coming to an end. Sachini Imbuldeniya says it’s time for publishers to embrace radical honesty instead.

By Sachini Imbuldeniya  |  28/03/2024

Mail Metro Media launches EDITS
News

Mail Metro Media launches EDITS

Mail Metro Media has unveiled its new full-service video proposition.

26/03/2024

Reach announces launch of Studio
News

Reach announces launch of Studio

Reach has announced the launch of Studio and the combined team of “audiovisual excellence” working across editorial and commercial.

22/03/2024

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