Daniel Pedersen, SVP, sales at Assertive Yield, explains why legacy ad infrastructure can quietly cost publishers revenue, how to replace it with less risk, and why faster testing matters as traffic and demand become harder to predict.
A new industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution.
Preciso celebrates six years with new website and two product releases: Ultima for Publishers and Ultima Ads for Advertisers.
Assertive Yield has secured a multi-year agreement with Trusted Media Brands.
Beano marks 75 years of Dennis the Menace with new TV, SVOD and FAST deals.
UK companies revise marketing budgets up despite tough economic conditions.
The new in-person rapid reader panel aims to help marketers unlock real-world audience insight.
The World Media Group has announced a shortlist that reflects brand and media owner partnerships across all budgets.
The Standard has partnered with Lancôme to support the UK launch of Absolue Longevity MD, the beauty brand's new skincare collection.
The Independent and Henley Literary Festival renew news partnership as the publisher gears up for its own 40th anniversary.
The new relationship will see The Standard become Official Voting Partner during the event's landmark 25th anniversary year.
Esquire UK and Harper’s Bazaar UK partner with Range Rover, the official partner of The Championships, Wimbledon, on a multi-platform campaign celebrating the intersection of style and sport.
Radio Times, a UK entertainment brand, has launched its first major above-the-line campaign focused on changing perceptions of the brand in nearly two decades, with a TV Ad that will run on ITVX for the next six weeks.
Six creators have been selected across entertainment, history, politics, finance and drama for three-month programme offering investment, mentorship and access to Goalhanger’s senior creative and commercial teams.
Time Out Group signs franchise agreement to bring Time Out Market to Brazil.
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