IPA welcomes Labour Government
IPA says it welcomes the Labour Government to continue the success of creative industries.
IPA says it welcomes the Labour Government to continue the success of creative industries.
AOP and Deloitte data reveals reduction in display advertising revenue for publishers in Q1 2024, as subscriptions continue to rise.
Gaming platform Esportal to offer brand lift measurement with Brand Metrics partnership.
The Advertising Association has responded to the Business and Culture Secretary appointments.
National World has announced two new strategic partnerships for its digital and print advertising sales, as part of its strategy to localise, energise, digitise and monetise relevant content and grow its audiences.
Ozone has partnered with Yahoo Backstage to offer self-service users direct access to premium publisher audiences.
The Stationers’ Company has announced the shortlist for its Innovation Excellence Awards 2024.
IPG Mediabrands performance agency KINESSO to lead activation on CAM, a green media marketplace.
Hearst Magazines has announced it is to open an advertising sales office in Paris, France in January 2025, with Jean-Christophe Demarta to be appointed managing director of Hearst Global Solutions France.
On Wednesday night, the publishing industry gathered at City Central at The HAC to celebrate the annual PPA Awards, hosted by comedian, presenter, political commentator, and podcast host Nish Kumar.
This week Reach Studio announced Crown Trade as the exclusive commercial partner for “Euro Thrash”, its Euros vodcast, hosted by former England player Wes Brown and sports commentator Nubaid Haroon.
Onetag has selected Cedara to provide comprehensive, compliant emissions measurement for buy- and sell-side customers.
Google might have further delayed its plans for phasing out third-party cookies, but large publishers have continued their intense planning so that they’ll be ready when the day finally comes. Future’s Zack Sullivan tells us about their preparations.
Ad sales is one of publishers’ most important revenue streams, so the efficiency with which it is managed can have a material impact on profitability, PSC’s Laurence Cope tells James Evelegh.
The Daily Mail has launched a new video offering, including a slate of premium content and original video franchises to roll out on YouTube and other major video platforms.
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