FEATURE
Context is King
What makes a successful ad campaign? According to Henry Daglish, a judge at the recent Newsworks Awards, a common ingredient of many of the winning entries was an artful combination of message and medium.
Advertising/commercial
REVIEW
AOP CRUNCH: The innovation revolution in publisher product development
The AOP CRUNCH event on 7th March investigated how digital publishers are leaving the cookie-cutter strategies behind and investing in commercial and editorial product innovation. Richard Reeves summarises the key talking points.
News
Independent and Buzzfeed announce partnership
The Independent and Buzzfeed have signed a long-term license and strategic partnership in the UK & Ireland.
FEATURE
Bye bye authenticity, hello honesty
Publishers have been trading on their unique audiences and ‘authentic voice’ to sell content to brands for years, but this lucrative market may be coming to an end. Sachini Imbuldeniya says it’s time for publishers to embrace radical honesty instead.
News
Mail Metro Media launches EDITS
Mail Metro Media has unveiled its new full-service video proposition.
News
Reach announces launch of Studio
Reach has announced the launch of Studio and the combined team of “audiovisual excellence” working across editorial and commercial.
News
Deloitte and AOP release latest DPRI
AOP and Deloitte’s latest Digital Publishers’ Revenue Index shows growth in subscription, audio, and sponsorship revenues for publishers, offset by drop in display advertising.
News
Future releases new research
New research from Future reveals the power of passionate consumers for brands.
News
NMA responds to BBC plans
News Media Association says BBC plans to enter UK advertising marketplace ‘Catastrophic’ for media.
News
The Guardian reveals shortlist
The Guardian has announced the shortlist for the Guardian Advertising Awards 2024.
News
Brand Metrics partners with Avid Collective
The partnership aims to help Avid’s partners to measure the impact of campaigns and understand brand uplift across the marketing funnel.
ADVERTORIAL
Open auction: 5 minutes with… Daniel Pirchio
Amid ongoing industry scepticism around the open internet, Onetag founder and CEO Daniel Pirchio reveals the hidden value publishers can unlock from curated inventory - while remaining relevant and privacy-safe.
News
Telegraph launches new digital ad format
Telegraph Media Group has partnered with the7stars to launch a new digital ad format with Graff.
News
Mediahub UK cleans up ad delivery
The agency’s work for Pinterest, backed by Lumen lab tests and supported by SeenThis Technology, drove brand uplift whilst minimising carbon emissions.
News
Utiq and Compliant announce partnership
The partnership between Utiq and Compliant aims to set a new standard in data compliance throughout the digital advertising ecosystem.
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