News
Limelight Inc. launches new programmatic optimisation tool
The end-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients.
Advertising/commercial
News
WARC releases The Future of Media 2026
WARC has released The Future of Media 2026 highlighting current trends in media planning, advertising investments and the media ecosystem.
News
Q4 2025 IPA Bellwether Report released
UK marketing budgets hold firm during turbulent final quarter.
News
Bauer Media Group and Resuscitation Council UK announce partnership
The collaboration aims to raise awareness, improve CPR readiness, and expand access to life-saving defibrillators across the UK.
COLUMN
E-commerce: 8 top tips
James Evelegh picks out eight top tips from InPublishing’s recent e-commerce special.
News
New role for Ozone’s Danny Geelan
Ozone’s Danny Geelan has moved to the newly created head of commercial trading role.
News
FT launches new subscriptions campaign
The Financial Times has launched a new global subscriptions campaign: For The Why.
News
Commission publishes summary and responses to the consultation on the ongoing review of the DMA
Last week, the European Commission published a summary and the individual contributions received in response to the consultation on the ongoing review of the Digital Markets Act (DMA).
News
AOP and Deloitte release latest Digital Publishers’ Revenue Index
The Digital Publishers’ Revenue Index shows growth for display advertising for the first time since Q3 2022.
News
The Times and Sunday Times launch second iteration of campaign platform
The Times and Sunday Times have announced the launch the second iteration of their “Times Change. The Times remains” platform.
News
Brand Metrics brings next-gen CTV measurement to Las Vegas
Brand Metrics says its SDK-free interactive measurement solution signals a new era of interactive CTV advertising.
News
News/Media Alliance releases report
News media and magazine audiences are as valuable as ever, according to a new market report from News/Media Alliance.
News
WARC releases new report
Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms.
News
impact.com and Evertune announce partnership
The impact.com and Evertune partnership aims to helps brand influence AI search results.
News
Immediate appoints Jon Restall
Immediate announces Jon Restall as director of trading & clients.
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