FEATURE How to impress your clients – instantly

Good design is the ultimate brand differentiator. But in a post-Covid world, its tangible value, immediacy, and certainty are important like never before. Creative director Andy Cowles explains how you can use it to sell more and lose less.

By Andy Cowles

FEATURE Creating value by making the old new

With its 40-year-old archive of 17,500+ articles, writes Meg Carter, London Review of Books is proving the revenue-generating potential of ‘evergreen content’.

By Meg Carter

SUBS SPECIAL Prospecting & conversion to paid subscription

The first part of our subs special, looking at prospecting and conversion.

By James Evelegh

MY PUBLISHING LIFE My Publishing Life – Darren Coxon

Darren Coxon, managing director of Pensord Press, answers our questions about his life in publishing.

By Darren Coxon

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