NEWS Immediate proposes to integrate Hubert Burda UK

Immediate Media Co has announced a proposal to integrate Hubert Burda Media UK into its Bristol business.

FEATURE Anatomy of a viral article

‘Going viral’, ‘viral campaigns’ and ‘virality’ are all words and phrases that have entered the digital publishing lexicon in recent years. But what makes a story go viral? And what do publishers have to gain, or fear, from it? Martin Belam reports.

By Martin Belam

EDITOR'S ARCHIVE PICK Do you make these 7 mistakes in your copy?

Many publishers say that their titles “include…”. They should say “give you”. Some use humour when they should be selling. Still others refuse to use copy on outers. They’re making mistakes, says Andy Maslen, that could be avoided.

By Andy Maslen

FEATURE Tapping into consumer trends drives incremental revenue for publishers

A sure-fire way of building magazine sales is to use social media to spot emerging trends and to then quickly create and launch new titles into the nascent sector, says Marketforce’s Christina Sequeira.

By Christina Sequeira

View more articles