‘Going viral’, ‘viral campaigns’ and ‘virality’ are all words and phrases that have entered the digital publishing lexicon in recent years. But what makes a story go viral? And what do publishers have to gain, or fear, from it? Martin Belam reports.
Many publishers say that their titles “include…”. They should say “give you”. Some use humour when they should be selling. Still others refuse to use copy on outers. They’re making mistakes, says Andy Maslen, that could be avoided.
A sure-fire way of building magazine sales is to use social media to spot emerging trends and to then quickly create and launch new titles into the nascent sector, says Marketforce’s Christina Sequeira.