The big picture
Welcome to our latest subs special, this time taking a fresh look at new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from subs experts at UK publishing companies.
InPublishing Magazine: September/October 2023
InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.
Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.
Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.
The September/October issue includes the following in-depth articles:
- AI: time to engage: AI is going to impact us all hugely. Have you worked out what it will mean for your business? The clock is ticking...
- Connecting with Gen Z: Young people won’t come to you for their news, Sir William Lewis tells Ray Snoddy. You’ve got to go to them.
- Not a tech mag: Greg Williams takes umbrage when people refer to Wired as a ‘tech mag’, because it’s so much more than that.
- Who to trust: With disinformation rising and Facebook ditching their ‘news’ tab, maintaining access to trusted journalism is essential.
- Podcasting top tips: How do you go about creating a successful podcast? Ben Youatt gives us some key dos and don’ts.
- Bring me sunshine: Brightening the outlook is one of the new strategies being deployed by National World’s city daily papers.
- AI Unleashed: James Evelegh attended New Scientist’s recent AI conference to see what he could learn about this hot topic.
- Subscriptions special (sponsored content): An extended feature looking at key trends and best practice in new subscriber acquisition, with input from leading suppliers and publishers.
- Newsletter of the Year: Sarah Ebner gives us the inside story behind the launch of the FT’s Fashion Matters newsletter.
- In sustainability MODE: Measure, Optimise, Deploy and Educate is the approach John Barnes and others are taking to reduce digital carbon footprints.
- Future-proofing The Sun: The Sun is planning for a digital future and, says Paul Hood, the strategy is “broad and deep”.
- Journalism – then and now: Renowned journalism trainer Gerry Kreibich meets with former student Jon Griffin to discuss the changing world of journalism.
- Inflated expectations?: Generative AI is at the very top of the hype cycle right now, says Dickon Ross. Where does it go from here?
- Appointments: Our regular pictorial look at some of the key appointments in the publishing sector since our last issue.
- How much to charge…: Is a perennial challenge for publishers. Jim Bilton looks at publishers’ pricing models and trends.
Register for the magazine to read the full issue
Articles in this issue include:
Broad and Deep – The Future of The Sun
The Sun, one of the UK’s best known newspapers, is investing heavily in its digital future. Paul Hood explains the thinking behind their online strategy.
Reducing our digital carbon footprint
Digital publishing has a much larger carbon footprint than many might imagine. John Barnes looks at what we can all do to reduce it.
The human side of tech
Technology plays a central role in people’s lives, helping us to organise our lives more efficiently and to push back the boundaries of science. As Greg Williams says, it is exploring these aspects of tech that’s central to the success of Wired.
Read all these articles and much more by registering to receive the magazine for free.
