InPublishing Magazine: May/June 2022

InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.

Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.

Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.

Highlights in the May/June issue include: • James Evelegh takes the famous definition of insanity and adds a workflows-related twist • Ray Snoddy looks at the key themes coming out of the Society of Editors’ Future of News conference • Alan Geere shines his spotlight on classical music magazines • BBCGoodFood.com’s recipe for success • why knowledge is power when it comes to ad sales management (sponsored content with Publishing Software Company) • MA Business’s Jon Benson on re-imagining advertisements for digital editions • how CEO Rebecca Miskin has set about streamlining decision making processes at DC Thomson • Workflows special: content creation (sponsored content) • Joseph Harker's six steps to achieving diversity • does the metaverse justify the hype, asks Dickon RossAlan Hunter on how to optimise the online reading experience • Reneé Doegar’s ambition to instil a data driven approach across LRB • Ciar Byrne looks at Marie Claire UK’s successful ecommerce strategy • Carolyn Morgan on the opportunities for event organisers to make money all year round • Charlie Beckett on what publishers need to do to harness the power of AI • Jim Bilton looks at how publishers are navigating the whirlpool of threats & opportunities that is publishing in 2022.

Articles in this issue include:

Building recurring revenue from an event business

Building recurring revenue from an event business

Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.

Improving the online reading experience

Improving the online reading experience

The reading experience served up by publishers ranges from the very poor to the exceptionally good, with the difference partly explained by the presence of on-page clutter.

Digital transformation – a question of priorities

Digital transformation – a question of priorities

At the heart of a successful transformation is the ability to ask the right questions, set clear goals and take the organisation with you. Ciar Byrne talks to Rebecca Miskin about the changes she is making at DC Thomson.

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