InPublishing magazine deep dives into publishing strategy through its
in-depth articles and special features.
Our mission is to help senior executives at newspaper and magazine
publishers publish better content, engage fully with their audiences and
make more money.
Whatever your publishing channel – print or digital – each issue will arm
you with inspiration, insight and actionable takeaways for you to apply to
your own businesses.
The July/August issue includes the following in-depth articles:
- Quality not quantity: Up against a tsunami of AI slop, publishers need to focus on improving the quality of their content.
- Queen of Scoops: Pippa Crerar has been responsible for a good number of the major political scoops of the past decade. Ray Snoddy meets her.
- Big brand energy: Some brands just have it! Lauren Holleyoake tells Ciar Byrne about her plans for Empire, Grazia and Mojo.
- No-fail publishing: Q: When your publishing operation can’t afford to get it wrong, how do you enact root and branch change? A: Carefully.
- Inside and out: For social-first Good Health, what you eat is as much about how it makes you feel as the way it makes you look.
- What I’ve read…Avid reader Alan Geere gives us an insight into what he read in May this year, and what he thought about it…
- Industry Voice: Joanne Forbes: The NCTJ chief executive details the critical investment choices facing publishers today.
- Getting ROI from AI: Everyone’s playing with AI, but how many are really benefitting from it? Mediahuis’ Ana Jakimovska explains how they are.
- Why do they keeping asking? PRs and interviewees persist in asking to see pieces before they’re published, laments Dickon Ross.
- News creators: Mainstream news media has perhaps less reason to fear the rise of news creators than previously thought.
- Digital Horizons: Steve Pinches: Which?’s chief product and technology officer is looking at ways for technology, marketing and journalism to work in tandem.
- Fight back! A.G. Sulzberger warns that AI companies are violating settled law and urges news organisations to stand up for their rights.
- Appointments: Our regular pictorial look at some of the key appointments in the publishing sector since our last issue.
- Next Gen CEO: Mike Soutar gave delegates at this year’s PPA Festival some fascinating insights from his new book.