News
2026: Trends, technology and trust
As this year draws to a close, Newsworks explores five key areas that will help shape and influence the news industry in 2026.
Advertising/commercial
News
Preciso announces alliance with the Shenzhen Artificial Intelligence Industry Association
Preciso, a bid-smart adtech platform, has strengthened its ties with one of the world’s leading AI hubs.
News
Preciso brings its AI-driven programmatic technology to the AI robot space
Preciso launches its Ultima Ads AI-powered native advertising solution to the humanoid robotic sector at China Hi-Tech Fair.
News
Government Communications Service endorses IAB UK’s Gold Standard as Advertiser Supporter
The Government Communications Service (GCS) has become an official Gold Standard Advertiser Supporter, demonstrating the UK Government’s commitment to promoting a responsible, transparent and safe digital advertising ecosystem.
News
The Guardian and Qantas announce expanded multimedia coverage for the Ashes
Sponsored by Qantas, the Guardian is launching Ashes Weekly - a new special edition podcast to deepen Guardian Sport’s commitment to covering the 2025/26 Test series.
News
Future appoints Michael Peralta
Future has announced that Michael Peralta is joining as chief revenue officer.
News
Time Out and London’s IFS Cloud Cable Car team up
London’s IFS Cloud Cable Car and Time Out are teaming up to bring Cable Car-aoke to London this Christmas.
News
NLA Media Access announces Newsworthy
Newsworthy launch is to offer data direct from the newsrooms of over 500 brands.
News
Trading 212 launches Metro Explains Investing video series
Trading 212, which aims to democratise access to financial markets via free web apps, has launched a new video series in partnership with Metro.
News
Adnami brings attention metrics to Meta as Sonar extends across channels
By extending Sonar to Facebook and Instagram, Adnami says it strengthens its mission to deliver scalable, attention-driven solutions across the digital ecosystem.
News
impact.com unveils Global State of Affiliate Marketing Report
The 2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels.
News
Ozone appoints Tom Harrison
Ozone has announced the appointment of Tom Harrison as senior director of growth to strengthen platform presence and expand strategic partnerships.
News
AA/WARC release latest Expenditure Report
UK ad spend is forecast to reach £12bn during this festive period, latest forecasts also project total ad spend will top £46bn in 2025.
News
DPG Media Advertising integrates Brand Metrics' technology
DPG Media Advertising integrates Brand Metrics' brand lift technology within its Ad Manager platform.
News
Brand Metrics extends strategic partnership with Quizlet
The brand lift measurement company allows Quizlet’s advertisers to gauge their campaigns’ impact on brand awareness, perception and purchase intent.
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