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The automation of ad sales – The Video Opportunity
SERIES

The automation of ad sales – The Video Opportunity

The simultaneous rise of video advertising online and programmatic trading could open up new and largely untapped revenue streams for publishers, industry-watchers and key players in the technology sector say. Jo Bowman concludes her three part serie

By Jo Bowman  |  19/05/2014

The automation of ad sales: Colour by numbers
SERIES

The automation of ad sales: Colour by numbers

In the second of her three part series looking at the growing importance of programmatic trading of advertising, Jo Bowman explores how publishers could benefit from sharing their precious data.

By Jo Bowman  |  19/03/2014

Lead 2014 – Review
REVIEW

Lead 2014 – Review

On Thursday 30 January, the Advertising Association held its annual summit, Lead 2014, at Kings Place in London. There was an impressive line-up of speakers and James Evelegh came away mulling over two clear opportunities for publishers.

By James Evelegh  |  07/02/2014

The automation of ad sales: Setting the Scene
SERIES

The automation of ad sales: Setting the Scene

Programmatic trading of advertising is growing rapidly, yet remains little understood. In the first of a three part series, Jo Bowman sets out to explain the concepts and to highlight some of the key trends.

By Jo Bowman  |  25/01/2014

What is collaborative advertising and why do we need it?
FEATURE

What is collaborative advertising and why do we need it?

The relationship between publisher, advertiser and agency has changed fundamentally over the past five years. Where once it was essentially transactional, it is now, says The Economist’s Audra Martin, more collaborative and multi-dimensional and that

By Audra Martin  |  25/01/2014

Sell, Sell, Sell: EMAP’s sales culture
REVIEW

Sell, Sell, Sell: EMAP’s sales culture

At last autumn’s PPA Digital Publishing Conference, writes James Evelegh, one of the best presentations came from Tracey Davies, managing director – retail, live events & recruitment at EMAP. Her talk was entitled ‘Making success inevitable: innovati

By James Evelegh  |  25/01/2014

Retail therapy
FEATURE

Retail therapy

With advertising revenue getting ever-harder to generate, e-commerce could be just the shot in the arm that publishers need, writes Jo Bowman.

By Jo Bowman  |  30/11/2013

Change your mindset to succeed in the multi-channel future
FEATURE

Change your mindset to succeed in the multi-channel future

One of the most pronounced changes within publishing companies has been the blurring of the boundaries between different departments, most noticeably between editorial and commercial. Immediate Media’s Duncan Tickell explains how tighter integration

By Duncan Tickell  |  17/09/2013

Monetising video
FEATURE

Monetising video

With the demand for video content seemingly insatiable, it’s no surprise video is becoming a significant revenue stream for some publishers. Yet, writes Jo Bowman, monetisation strategies are still in their infancy and the pace of change is rapid.

By Jo Bowman  |  15/07/2013

Selling ads on mobile
FEATURE

Selling ads on mobile

Given that the iPad is only just approaching its third birthday, it comes as no surprise that a lack of data about tablet usage is one of the main inhibitors to commercial growth for publishers. Jo Bowman talks to leading commercial executives about

By Jo Bowman  |  18/03/2013

A new era of publishing?
FEATURE

A new era of publishing?

Andrew Perry-Smith, Managing Director of Linkz, talks about the advancement of technology in publishing and the editorial and advertising opportunities created through its adoption.

By Andrew Perry-Smith  |  01/03/2013

Realising the value of editorial
FEATURE

Realising the value of editorial

Publishers need to ensure that they are not losing sight of the value of their editorial teams in their efforts to monetise content, writes Fiona Salmon.

By Fiona Salmon  |  22/02/2013

Advertising Pays
RESEARCH

Advertising Pays

This week saw the publication of a landmark report entitled ‘Advertising Pays: How Advertising Fuels the UK Economy’. The report was prepared by Deloitte for the Advertising Association and launched at their second annual LEAD summit in London. Marti

By Martin Maynard  |  08/02/2013

Why advertising innovation needs a steady hand behind it
FEATURE

Why advertising innovation needs a steady hand behind it

Spyro Korsanos, CEO at Mediasyndicator, discusses why publishers and advertisers need to co-operate to manage the hype behind automated advertising technologies and ensure the value of human judgement does not become underestimated.

By Spyro Korsanos  |  25/01/2013

Mobile Ad Trends
RESEARCH

Mobile Ad Trends

The latest IAB/PWC Mobile Adspend report shows a sector in rapid growth. Alex Kozloff looks at the main findings of the report and their implications for publishers.

By Alex Kozloff  |  16/01/2013

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