Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016 – according to the Internet Advertising Bureau UK / PwC Digital A
The winners of the 2017 World Media Awards were announced last week at an exclusive VIP event held at The Ham Yard Hotel in London.
Imagine, Immediate Media’s creative and content studio, won the Best Advertiser in Video at the inaugural Digiday Video Awards Europe for its “Upgrade your Mayonnaise” video campaign for Heinz Seriously Good Mayonnaise.
MailOnline has announced a new data partnership with one of the the UK’s biggest parenting websites, Netmums.
In preparation for the launch of the B2B Media Exchange, a private marketplace (PMP) for BPA Worldwide’s membership, Scott Roulet has joined BPA as Vice President to lead the organization’s programmatic advertising initiatives.
The Magazine Production Company has welcomed to its team Michael O’Neill, who will offer advertising sales services to its clients.
A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.
Latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte reveal that growth forecasts increased for the 12 months from December 2016, driven by
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a report by the Mobile Marketing Association and RadiumOne.
The Internet Advertising Bureau (IAB) UK has appointed James Chandler in the newly created role of Chief Marketing Officer.
Two cross-industry standards bodies in the US and UK yesterday announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.
Acting as an independent provider, Meetrics will offer advertisers new options to verify the viewability and view duration of their campaigns on Facebook services.
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.
RAM, a leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand.
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
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