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Newsworks Planning Awards 2017 – winners announced

Newsworks last week announced the winners of its 2017 Planning Awards, chosen by a jury of 19 client and agency judges, led by Zaid Al-Qassab, chief brand and marketing officer at BT Group.

Newsworks Planning Awards 2017 – winners announced

Last week’s winners include OMD – who won in four categories, including the Chair’s award – Spark Foundry, MediaCom, MEC and PHD.

Zaid Al-Qassab, chief brand and marketing officer at BT Group and chair of the 2017 jury, said: "The winning campaigns were clearly not random successes. Each entry showed meticulous planning, real collaboration and clear and meaningful metrics, which they could easily demonstrate were overachieved. I walked away from the judging experience feeling not only optimistic about the effectiveness of newsbrands, but of the health of the advertising and media industry as a whole. To all the winners, well done – you should all feel very proud.”

Vanessa Clifford, CEO of Newsworks, added: “With the importance of context having come to the fore this year, it’s great to see so many of 2017’s Planning Award entries utilising newsbrands’ unique environment to engage and influence consumers. The standard of work submitted this year raised the bar yet again. A very well done to all the winners and highly commended.”

BEST NEWSPAPER CAMPAIGN

OMD – McDonald’s, Monopoly

Highly commended: Goodstuff – Yorkshire Tea, Gruffalo & the Vanishing Wood

BEST NEWSBRAND CAMPAIGN

OMD – San Miguel, San Miguel Rich List

Highly commended: Goodstuff – Spotify, Music for all the family

BEST TOPICAL CAMPAIGN

Spark Foundry – Kronenbourg 1664, A Franc point of view

Highly commended: Manning Gottlieb OMD – Specsavers, More important than...

EFFECTIVENESS AWARD

MediaCom – DFS, 2011-2016

Highly commended: OMD – easyJet, Spanish routes promo

BEST USE OF INSIGHT

MEC – Thames21, Thames Pulse: Thames Watch

Highly commended: MediaCom – The Open University, Dream, Believe, Succeed

OMNIMEDIA AWARD

PHD – British Heart Foundation, Gone

Highly commended:

OMD – Channel 4, Humans 2

OMD – NSPCC, Little Stars

BEST CONTENT PARTNERSHIP

OMD – NSPCC, Little Stars

Highly commended: OMD – Heinz, Seriously Good Mayonnaise

CHAIR’S AWARD

OMD – NSPCC, Little Stars

Links / further reading: All of the winning, highly commended and shortlisted entries are available at newsworks.org.uk/awards