Mail Metro Media has launched StoryFlow, a new premium mobile advertising experience. It’s designed to help brands capture attention, drive stronger engagement and deliver measurable results, says the publisher.
Cutting through the noise in a crowded digital landscape is harder than ever, added Mail Metro Media. Built specifically for mobile, StoryFlow is an immersive, full-page storytelling canvas that replaces all other advertising on the page. Brands gets 100% share of voice and complete ownership of a distraction-free, premium environment that delivers greater impact for audiences and advertisers alike.
StoryFlow is part of Mail Metro Media’s continued investment in attention-based advertising: developing innovative formats that prioritise quality and effectiveness across its portfolio. Over the last two years, the publisher says it has reduced ad clutter across its digital environments by 50%, helping improve unaided brand recall by more than 140%. StoryFlow takes that approach one step further.
In early campaigns, the publisher says StoryFlow delivered:
- 1% average CTR - on par with our high-performing desktop Skin format
- 4 seconds average attention per view, well above the 2.5-second attention-memory threshold2
- 3 in 5 more likely to shop with the advertised brand after seeing a StoryFlow ad
Whether a brand is launching a new product, building consideration or amplifying a key campaign moment, StoryFlow puts your brand in the spotlight to tell a rich story and build stronger audience connections, Mail Metro Media continued.
StoryFlow joins Immersive Native and Deep Dive in the publisher’s suite of premium storytelling experiences. Together they give advertisers new ways to communicate their message and connect with audiences across our trusted environments.
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