NLA Media Access, a UK publisher-owned media licensing and publisher services business, has announced the launch of its new Collective Intelligence Advisory Service, designed to help publishers identify organisations accessing their content at scale and uncover potential commercial licensing opportunities in an increasingly AI-driven media landscape.
As artificial intelligence (AI) and automated data access reshape how news content is discovered, processed and used, publishers face growing challenges in understanding who is accessing their websites, how their content is being used commercially and whether the appropriate permissions are in place.
The Collective Intelligence Advisory Service addresses this challenge by bringing together web server and content delivery network (CDN) access-log data from participating publishers with NLA’s licensing expertise and knowledge of the media intelligence, risk, compliance, text and data mining and AI markets.
By analysing activity across multiple publisher websites, NLA Media Access says the service identifies organisations whose automated access may represent new licensing opportunities, activity outside existing licensing arrangements or potential infringement requiring further investigation and possible legal action.
Henry Jones, NLA CEO, said: “Quality journalism depends on a sustainable ecosystem in which publishers’ intellectual property is respected and the commercial use of their content is properly recognised. Those stealing and monetising content without publisher permission must legitimise their activity or face the consequences, and NLA are well positioned to manage both outcomes. We will advise publishers on the trends we discover from aggregating their data, and help them capture the value generated by their journalism through commercial agreements or legal action.”
Paul Lomax, NLA chief digital officer explained: “This collective approach gives publishers a broader view of automated content access than they are able to obtain from their own website data alone, helping them identify patterns and opportunities that might otherwise go unnoticed.
“Our Collective Intelligence Advisory Service pilot brought together data from across the publishing industry with NLA’s expertise in licensing and the evolving content market, and found new licensing opportunities and clear, systematic theft through spoof IP addresses that we are now acting on”
The advisory service is provided free of charge to publishers.
You can find out more about NLA Media Access in our Publishing Services Directory.
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