Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviou
A couple of years ago, publishers were truly fearful that their business model was about to be obliterated by ad blockers. Since then, the threat appears to have receded. But, warns Dickon Ross, ad blockers are getting more sophisticated and web brow
Lineup Systems last week announced that US-based Bonnier Corp has chosen Lineup’s cloud-based advertising sales platform AdPoint.
UK marketers have revised their internet budgets up to the greatest extent since Q3 2007, reveals the latest IPA Bellwether Report published yesterday.
JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.
Condé Nast Britain Digital has announced the launch of Stories, its newly titled branded content studio.
British Vogue has worked with YouGov for this, the tenth Business Report, establishing what the “smart woman” thinks in relation to the fashion, beauty and luxury media landscape today, and what sources they most trust.
Time Inc UK has promoted Jon Restall to the role of head of agency partnerships. Jon will report directly to Sam Finlay, chief revenue officer and will help lead Time Inc UK’s strategic and commercial relationships with agencies.
The commercial division of The London Evening Standard and The Independent, deploys Lineup Systems’ AdPoint solution to support multi-channel sales growth and increase operational efficiencies.
The Bridge, News UK’s commercial division, yesterday announced the creation of v-Studio, a full-service digital creative team specialising in creating, editing and publishing vertical mobile formats.
A study from Verto Analytics, measuring the cross-device behaviour of nearly 5,000 UK adults, reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them.
Shortlist Media yesterday announced the appointments of Emily Palmer as head of digital, and Nicola Marsh as head of creative strategy, in its continued drive to boost digital revenues and engage its “Met-Set” audiences across the UK with hyper-relev
PulsePoint, a leading global programmatic advertising platform, yesterday announced its exclusive partnership with BPA Worldwide, a global not-for-profit provider of business media auditing services.
Spafax, a leading provider of in-flight entertainment and entertainment curation, media sales, and content marketing, recently announced the appointment of Gianfranco Caputo as Senior Media Sales Manager in its growing European media sales division.
Following the recent media supply chain furore, RadiumOne claims to have become the first adtech business in the UK to launch a division dedicated to improving online brand safety, tackling fraud and increasing transparency.
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