As a key player in the film streaming sector in Europe, Rakuten TV hopes to bring its brand closer to Empire’s readership.
The multi-platform campaign with Empire will drive awareness of Rakuten TV and its ‘Your cinema at home’ proposition. The campaign will span all of Empire’s touchpoints, including; Empire magazine, tablet, online, social and podcast, reaching more than four million consumers.
There will be Rakuten TV branded editorial content in the magazine including red carpet interviews, as well as social activity using the hashtag #RakutenTVEmpireAwards to bring the partnership to life. At the event itself, as well as being the headline sponsor, Rakuten TV will also sponsor three awards – Best Actress, Best Actor and one special award set to be announced on the night. In addition, will be a multi-platform advertising campaign supporting the partnership.
Abby Carvosso, Group MD, Bauer Advertising, said: “We are so excited to partner with Rakuten TV. The Empire Awards have great heritage and are a highly influential film event with world-class movie talent in attendance who are keen to receive these reader-voted film awards. This means the event attracts an enormous value of press coverage celebrating the awards and its winners. This deeply integrated content partnership will mean Rakuten TV are able to reach film fans across the UK.”
Jacinto Roca, CEO and founder at Rakuten TV, said: “Empire magazine offers an exclusive and exciting insight into the world of film and entertainment, as well as reaching a highly engaged and passionate audience, making the awards a perfect fit for us. Our endeavour is to always provide the latest films in the highest quality and to make Rakuten TV ‘Your Cinema at home’. Therefore, the reach and awareness from the event will be instrumental in our marketing strategy.”
"We believe in cinema and we believe that people loving cinema should be able to find easier their favourite movies: they don't understand why they have to wait three to four months before having the possibility of enjoying their favourite movies at home. With 4KHDR technology and Smart TV screen size allowing to reach/leave a proper cinematic experience, cinema has its second life now: and this is within people’s homes. Cinema is not a screen anymore: it is a seamless formula of great movies and a great experience, and we are eager to provide this experience within people's houses, from the comfort of their sofa.”
The 22nd Rakuten TV Empire Awards will take place at the Roundhouse in Camden on March 18, 2018.
To celebrate the Empire Awards sponsorship, Rakuten TV will give its viewers the possibility to enjoy the best selection of movies nominees, says Bauer Media.