FT appoints joint leaders of global advertising team

The Financial Times last week announced the appointment of two leaders for its global advertising team.

FT appoints joint leaders of global advertising team

Danny Aldred will be taking on the role of Global Advertising Director, B2C and Investment, overseeing matters relating to FT Weekend, Luxury and consumer advertising.

Danny, who has been at the FT for 20 years, was previously the FT’s Global Trading Director. He has been responsible for developing long term business relationship with B2B and B2C clients and advertising agencies, whilst rolling out new and innovative approaches to market, says the FT.

Laura Milsted has been appointed Global Advertising Director, B2B and Insight. In her new role, she will oversee the global team for all matters relating to B2B and corporate advertising and will retain direct management of the EMEA B2B team.

Laura, who joined the FT in June 2017 as B2B client director for EMEA and global director of insight, has been leading the global commercial research team, bringing insight to clients’ marketing campaigns by making use of FT’s proprietary data and direct audience relationships. Additionally, she has overseen the FT’s B2B advertiser relationships across corporate finance, professional services, technology, energy and industrial.

FT Chief Commercial Officer, Jon Slade, said, “Danny and Laura have been driving forces in building strong relationships with our clients and leading the team towards creating innovative solutions for our clients. I am very excited about the dynamism, professionalism and innovation they will bring to the leadership of the department.”