Mobile navigation

Advertising/commercial

IAB: Mobile now #1 device for product info for 16-34s
News

IAB: Mobile now #1 device for product info for 16-34s

Research released yesterday by the Internet Advertising Bureau UK (IAB) shows the role that mobile and tablets play with traditional media.

07/11/2014

Baileys sponsors Cosmopolitan awards
News

Baileys sponsors Cosmopolitan awards

Baileys is sponsoring the Cosmopolitan Ultimate Women Awards 2014.

07/11/2014

Newsworks Planning Awards 2014 - shortlist
News

Newsworks Planning Awards 2014 - shortlist

The Newsworks Planning Awards attracted a record of 85 entries from 16 agencies this year, including Manning Gottlieb OMD, MediaCom, OMD UK, Mindshare, Initiative and PHD.

07/11/2014

ESI Media bolsters digital capability with new senior appointments
News

ESI Media bolsters digital capability with new senior appointments

As further investment in its digital capability, ESI Media has created two new roles, appointing Caroline Stent as Digital Business Development Director and Matthew Balch as Head of Mobile.

05/11/2014

Telegraph produces media first Panoramic Advertisement for Tag Heuer
News

Telegraph produces media first Panoramic Advertisement for Tag Heuer

Telegraph Media Group (TMG) has revealed what it says is a media first print advertising format, promoting the luxury watch brand TAG Heuer.

04/11/2014

UK adspend grows at fastest rate since 2010 - but not for publishers!
News

UK adspend grows at fastest rate since 2010 - but not for publishers!

Data released this week by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014.  Growth of 8.5% year-on-year (reaching £4,515mn for the quarter) was the highest since Q3 2010.

30/10/2014

Paul Clarke joins River as Business Development Director
News

Paul Clarke joins River as Business Development Director

Paul Clarke, the former commercial chief of Big Picture TV and a former MD of Carat Business, has joined The River Group as Director of Business Development.

30/10/2014

H&M returns to the Elle Style Awards as Headline Partner
News

H&M returns to the Elle Style Awards as Headline Partner

ELLE has announced that fashion retailer H&M will be the sponsor of the ELLE Style Awards 2015.

30/10/2014

Clare Rush Appointed Deputy Chief Revenue Officer, MailOnline
News

Clare Rush Appointed Deputy Chief Revenue Officer, MailOnline

MailOnline has announced that Clare Rush has been appointed Deputy Chief Revenue Officer, MailOnline UK & Rest Of World.

24/10/2014

House & Garden and Victoria Meale to team up with Christie’s
News

House & Garden and Victoria Meale to team up with Christie’s

Interior designer Victoria Meale will curate a series of three window displays for Christie’s South Kensington in association with House & Garden it was announced yesterday.

22/10/2014

RFP to be issued this month for new audience measurement system
News

RFP to be issued this month for new audience measurement system

Newspaper publishers in co-operation with consumer magazine publishers, advertisers and agencies, yesterday announced the timing for its review of audience measurement for published media brands, with the aim of introducing a new system of measuremen

21/10/2014

Future’s programmatic … future
FEATURE

Future’s programmatic … future

One of the UK’s leading specialist consumer publishers is using programmatic trading of its online inventory to give advertisers more choice and improve consumer targeting - and at the same time lift its own CPMs. Jo Bowman reports.

By Jo Bowman  |  14/07/2014

The automation of ad sales – The Video Opportunity
SERIES

The automation of ad sales – The Video Opportunity

The simultaneous rise of video advertising online and programmatic trading could open up new and largely untapped revenue streams for publishers, industry-watchers and key players in the technology sector say. Jo Bowman concludes her three part serie

By Jo Bowman  |  19/05/2014

The automation of ad sales: Colour by numbers
SERIES

The automation of ad sales: Colour by numbers

In the second of her three part series looking at the growing importance of programmatic trading of advertising, Jo Bowman explores how publishers could benefit from sharing their precious data.

By Jo Bowman  |  19/03/2014

Lead 2014 – Review
REVIEW

Lead 2014 – Review

On Thursday 30 January, the Advertising Association held its annual summit, Lead 2014, at Kings Place in London. There was an impressive line-up of speakers and James Evelegh came away mulling over two clear opportunities for publishers.

By James Evelegh  |  07/02/2014

1338 articles - Page 88/90

<< Back to Key Topics