Two cross-industry standards bodies in the US and UK yesterday announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.
Acting as an independent provider, Meetrics will offer advertisers new options to verify the viewability and view duration of their campaigns on Facebook services.
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.
RAM, a leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand.
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
RAM, a leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign.
BPA Worldwide yesterday announced it is launching a private digital ad marketplace (PMP) for its B2B members in the second quarter of 2017.
The Internet Advertising Bureau (IAB) yesterday announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.
Recognising the increased demand from advertisers for content marketing solutions, some publishers have set up dedicated in-house agencies to devise and deliver native advertising campaigns. Ciar Byrne talks to ESI Media’s Jon O’Donnell and Charlie E
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
Cosmopolitan has launched the Cosmopolitan Influencer Network, a pool of millennial influencers, which clients can exclusively partner with to integrate influencer-generated content into their commercial campaigns.
Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.
Shortlist Media yesterday announced the appointment of Owen Wyatt, Head of UK Advertising Sales at CNN International, to the role of Managing Director, Commercial.
De Persgroep, one of the leading European media publishing groups with operations spanning Belgium, Denmark and The Netherlands, has chosen Lineup Systems to replace its advertising booking management systems.
Trinity Mirror has appointed Andy Atkinson as its new Chief Revenue Officer.
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