A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.
Meetrics has become the first European firm to be granted full accreditation by the US-based Media Rating Council (MRC) across both anti-fraud and viewability – including in-app environments.
The 2017 Planning Awards shortlist features agencies including OMD, the7stars, Goodstuff, MediaCom and Spark Foundry.
For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.
ESPN, FourFourTwo and the Guardian have announced that they will form a commercial partnership for the Russia World Cup 2018.
Madgex, the classified technology provider, is expanding its North American footprint, with a new office in New York City.
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
Lineup Systems, makers of the advertising sales platform Adpoint, this week announced that Vocento, the largest publishing group in Spain, has selected Lineup to centralise its advertising sales technology on one platform.
JICWEBS – the independent body that defines best practice and standards for trusted online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
The Guardian has developed Ad Manager - a self service ad tool for small and medium sized businesses in the UK, which launched yesterday in beta.
Sometimes it’s the simplest insights that make the biggest difference. As Milton Elias tells Ciar Byrne, realising that most people hold their smartphones vertically has led to a significant reappraisal of News UK’s video offering.
The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.
Nikkei and the Financial Times announce the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce to leverage their respective networks in the Asia Pacific region.
Bringing digital and print together, Time Out London readers will have a chance to stream behind the scenes footage of the cast of new Netflix show 'Glow' straight from the magazine's cover.
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.
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