The company’s strategy in recent years, of offering cross-platform opportunities with engaged audiences, has seen significant success. By broadening its commercial appeal News UK’s proposition has now moved beyond traditional advertising to a more bespoke partnership offering for clients, says News UK.
In this new role, Carter will oversee all commercial operations for the company’s cross-platform offering across print, digital, video and audio, with The Bridge and Wireless commercial teams reporting directly to him. Advertisers and agencies will have a single point of access to News UK’s audiences to foster more holistic partnerships.
Dominic will work hand in hand Unruly’s new CEO, Norm Johnston, who takes up his position next week, and Storyful’s Sharb Farjami.
Commenting on the new role, Rebekah Brooks, CEO said: “News UK’s portfolio offers clients an exciting one-stop shop with brand-safe environments to get to Britain’s most desirable audiences. Our data-driven digital expertise enables us to target customer segments across our trusted brands. Dominic’s direct portfolio now includes everything from The Times, The Sun, The Sunday Times, The Sun on Sunday to Virgin Radio, talkSPORT and talkRADIO. Our focus is to continue investing in growing these audiences across the board to the benefit of all our customers."
Dominic Carter said: “I am immensely proud to be given the opportunity to lead such talented sales teams across Wireless and News UK. Harnessing the power of all our brands into a cross-platform offering, and working ever more closely with Norm and the Unruly team gives us a unique proposition for advertisers and clients. I want to ensure that our clients and agency partners find working with us as easy, accessible and results-oriented as possible. We have much to offer: our engaged audiences, first party data, breadth of media, talent, brand-safe advertising environments, award-winning creativity and our ability to adapt and target customer segments. This is an exciting new chapter professionally and personally.”