Following the announcement of the merge in January 2018, the newly formed team is equipped to improve service to advertisers and support seamless cross-platform delivery across all of its brands including Daily Mail, The Mail on Sunday, MailOnline, Metro and Metro.co.uk.
According to the publishers, Mail Metro Media reaches one in five UK adults every single day and 70% of the population every month. With nine different brands, communicating in nine different tones of voice to nine unique audiences, it offers an “unrivalled marketplace” for brands to advertise.
The new management structure is jointly led by Chief Revenue Officer, Clare Rush – responsible for digital advertising revenue, joint partnerships and client relations, Executive Director of Investment, Grant Woodthorpe – responsible for print revenues, and Executive Director of Direct Sales, Martin Smith – responsible for all classified sales. Hannah Buitekant, Commercial Director, continues to lead affiliate, programmatic, data and digital operations.
Links / further reading: www.mailmetromedia.co.uk