News
Dennis chooses Papermule’s AdDesk
Dennis Publishing has placed an order with Papermule for AdDesk.
Advertising/commercial
News
New Magazine Marketing Agency, Magnetic, Opens In March
Magnetic, the new marketing agency for magazine media in the UK, yesterday announced it will officially open doors to customers in March and appointed Mark Cranmer, former Global Executive Director at Dentsu Aegis Group, as its first Chairman.
News
Guardian launches UK Cannes Young Lions competition for 2015
Guardian News & Media is partnering with Cannes Lions International Festival of Creativity to launch the Cannes Young Lions competition for 2015, which aims to showcase young talent working in the UK advertising and communications industries.
News
Brand safety and Mobile Privacy remain top challenges for mobile industry
Research released today by the Internet Advertising Bureau (IAB) UK, BVDW, IAB Europe, IAB France, IAB Italy, and IAB Spain, shows that 27% of UK media agencies employees have “no idea” how to comply with mobile privacy, and 22% have “no idea” about
News
Telegraph to live stream ‘Best Exotic’ premiere
Telegraph Media Group (TMG) yesterday confirmed its exclusive UK partnership with Fox Searchlight, to live stream the UK Royal Premiere of ‘The Best Exotic Marigold Hotel 2’.
News
Telegraph launches Spark
On Friday, Telegraph Media Group (TMG) launched Spark, a new creative commercial department “super-charged by data and ground breaking analytics”, where, says the Telegraph, “mad men meet math men”.
News
IAB launches ‘native’ guidelines
The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.
News
5 fifteen expands North American operations
5 fifteen, a leading global advertising sales solutions provider, is expanding its global operations serving the magazine, newspaper, broadcast, and digital publishing industry with a strategic hire focusing on business development in North America.
News
Telegraph kicks off Six Nations with Two Media Partnerships
Telegraph Media Group (TMG) has unveiled details of its Six Nations coverage, launching two media partnerships with Avis and IBM.
News
Metro launches Renegade Campaign in Partnership with Jeep
Metro yesterday announced a new partnership with Jeep, showcasing its newest model – the Jeep Renegade, which will be revealed in today’s paper. The deal was brokered by Maxus Partnerships.
News
Guardian appoints head of Guardian Labs in the US
Guardian News & Media (GNM) has announce the appointment of Rachel Israel to the role of Executive Vice President of Guardian Labs, US. The announcement was made by Guardian North America CEO Eamonn Store.
News
New measurement system for newspapers and magazines enters next phase
The UK’s newspaper publishers, in co-operation with consumer magazine publishers, leading advertisers and agencies, yesterday announced the completion of the first round of appraisals for a new audience measurement system.
News
ABC and JICWEBS define new digital standards governance
ABC and the Joint Industry Committee for Web Standards (JICWEBS) yesterday announced an evolution of the current division of standards responsibilities across the two organisations.
News
Bauer launches Bauer Knowledge: The Millennial Chapter
Bauer Media has launched Bauer Knowledge: The Millennial Chapter, revealing experience is the most valued status symbol for the UK’s millennials. It is the first insight in a series of in depth studies into key audiences.
News
Ars Technica Signings Announced
Ciara Byrne is appointed Sales Director of Ars Technica UK and Sebastian Anthony is appointed Senior Editor leading all UK editorial, it was announced today by S.I. Newhouse IV, Ars Technica UK's Business Director.
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