It integrates the capabilities of the FT’s advertising department and FT Live with two recently acquired businesses - Alpha Grid - a production and content studio and Longitude - a specialist research and thought leadership agency.
FT chief commercial officer, Jon Slade, said: “We have identified an appetite among our clients for a comprehensive service that streamlines the process of conceiving and delivering a brilliant, C-Suite targeted campaign.
“By combining the engagement and convening powers of FT Live and our advertising platforms with Alpha Grid’s storytelling and Longitude’s research capabilities, we can provide clients with a truly unified approach to marketing, from strategy to execution.”
The FT has been shortlisted for Commercial Team of the Year at the 2018 British Media Awards in recognition, says the FT, of its consistent outperformance of the market and ability to capitalise on opportunity, delivering 64 percent growth in branded content revenue year on year in 2017. The launch of FT Marketing Services marks the next evolution of its competitive positioning.
Links / further reading: FT Marketing Services