When it comes to winning over consumers in this year’s battle of the Christmas ads, authenticity and humour have come out on top according to a study that measured viewers’ emotions by tracking their facial expressions as they watched the ads.
Newsworks last week announced the winners of its 2017 Planning Awards, chosen by a jury of 19 client and agency judges, led by Zaid Al-Qassab, chief brand and marketing officer at BT Group.
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.
News UK, Guardian News and Media and The Telegraph have joined forces to launch The Verified Marketplace, described as “an exclusive premium publisher marketplace for outstream video ad inventory”.
Guardian Labs and Google have announced the launch of The Chain - a new branded content campaign that uses Google Pixel 2 phone to explore the impact of fashion’s most forward-thinking influencers.
A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.
Meetrics has become the first European firm to be granted full accreditation by the US-based Media Rating Council (MRC) across both anti-fraud and viewability – including in-app environments.
The 2017 Planning Awards shortlist features agencies including OMD, the7stars, Goodstuff, MediaCom and Spark Foundry.
For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.
ESPN, FourFourTwo and the Guardian have announced that they will form a commercial partnership for the Russia World Cup 2018.
Madgex, the classified technology provider, is expanding its North American footprint, with a new office in New York City.
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
Lineup Systems, makers of the advertising sales platform Adpoint, this week announced that Vocento, the largest publishing group in Spain, has selected Lineup to centralise its advertising sales technology on one platform.
JICWEBS – the independent body that defines best practice and standards for trusted online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
The Guardian has developed Ad Manager - a self service ad tool for small and medium sized businesses in the UK, which launched yesterday in beta.
1804 articles - Page 85/121
<< Back to Key Topics