COMMENT
Drain the swamp
James Evelegh's editorial from this week's edition of InPubWeekly.
Advertising/commercial
News
Premium editorial sites outperform social media for long-term memory encoding
A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42% stronger when people view ads on premium editorial sites than when they see the same ads on socia
News
Newscycle Solutions acquires Media Services Group
Newscycle Solutions, a provider of software technologies for the media industry, this week announced the acquisition of Media Services Group, a supplier of integrated digital publishing, magazine advertising, and event management software for the glo
FEATURE
The Sane Way to Manage E-Newsletter Ads
Email newsletters are a big hit amongst publishers. They generate big ad dollars and further engage audiences. While the term “win-win situation” is rather cringe-worthy, writes Mirabel Technologies’ Christie Calahan, it is actually the perfect way t
News
Condé Nast promotes Madeleine Wilson
Madeleine Wilson has been promoted to the position of Fashion Advertising Director of British GQ and is also named Associate Publisher, Fashion of GQ Style, it was announced yesterday.
INTERVIEW
Open to new ideas
Such is the rate of change in digital marketing, that there is no blueprint or template for marketers to follow. The key, as New Scientist’s Chloe Thompson tells Meg Carter, is to be constantly trying and testing new things.
News
Future appoints US CRO
Future has announced the appointment of Luke Edson as its US Chief Revenue Officer, effective from the 29th January 2018.
News
JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives
Two leading cross-industry standards bodies in the UK and US this week announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.
News
MNA Media launches specialist search engine marketing agency
The Midland News Association (MNA) has launched a new digital agency to meet the demand for high quality search marketing services.
News
DC Thomson Media selects advertising sales suite from Miles 33
Miles 33 has announced that DC Thomson Media has selected the Gemstone sales suite for their publishing business operations.
News
Time Out launches travel magazine
Time Out London launches first standalone travel magazine as part of a multi-channel campaign for Marriott Rewards Moments.
News
Hearst appoints two new Group Agency Directors
Hearst UK yesterday announced the appointment of two new Group Agency Directors, Sarah Tsirkas and Joni Morriss.
News
Hearst joins forces with Smart Energy for fully integrated campaign
Hearst UK has partnered with Smart Energy GB to launch a fully integrated campaign led by video and supported through branded content and social activation.
News
Guardian makes senior commercial appointments
Guardian Media Group yesterday announced new roles for two of its senior team, Ian McClelland and Evelyn Webster.
News
Unilever and Nestlé study reveals ROI of online ads
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
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