Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.
UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.
Incisive Media, the B2B media and events business, has announced its content marketing division, Incisive Works, which will provide ‘out of the box’ marketing support, all the way to complete content strategies.
The Published Audience Measurement Company (PAMCo) has today (April 19th) released the industry’s new audience measurement currency, PAMCo - Audience Measurement for Publishers.
Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation.
Wave 2, part of the Miles 33 group, has announced that BDUmedia, a large regional newspaper publishing group in the Netherlands, has selected AdPortal to bolster their new customer self-service offerings.
Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compare
Today (Thursday 5th April), Metro has teamed up with Fox Networks Group in the UK to deliver a translucent cover wrapped around 900,000 copies of the newspaper in London.
This week, the newly unified Mail and Metro commercial teams officially come together and begin serving the market as one advertising sales function, under the new name Mail Metro Media.
Refinery29, the digital media and entertainment company for young women, today announced the expansion of its European executive team.
The Financial Times is among the first news organisations to be accredited by the Joint Industry Committee for Web Standards (JICWEBS) for its commitment to brand safety and online ad fraud.
News UK yesterday announced that Dominic Carter has been appointed as Group Chief Commercial Officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations in the UK and Ireland.
Technology is changing everything in the publishing sphere, including the selling of advertising. We grab five minutes with Simon Weare, head of development at PCS, to find out more.
This year’s Shift conference heard a lot about the negative impact of short termism and the positive advertising environment provided by premium sites. So, when will agencies and brands start to change their current buying patterns? Ray Snoddy listen
The IAB UK has released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – ie optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand
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