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Bauer Media appoints Interim COO of Advertising
News

Bauer Media appoints Interim COO of Advertising

Bauer Media UK yesterday announced the appointment of Linda Smith as Interim Chief Operating Officer of Bauer Advertising.

15/04/2015

IAB research: average household now owns 7.4 internet devices
News

IAB research: average household now owns 7.4 internet devices

Due to nearly four in 10 (37%) British households buying a tablet in the last year, the average household now owns 7.4 devices that connect to the internet.

10/04/2015

New company to be created for audience measurement of newsbrands and magazines
News

New company to be created for audience measurement of newsbrands and magazines

The Publishers Audience Measurement Company (PAMCO) will next year replace the National Readership Survey Ltd. (NRS) as the organisation which oversees the audience figures for newspapers and magazines.

10/04/2015

News UK Commercial launches Access One
News

News UK Commercial launches Access One

Yesterday, News UK Commercial launched ‘Access One,’ a new advertising approach that gives advertisers a single point of access to print and tablet readers of The Times and The Sunday Times editions.

09/04/2015

Grazia launches ‘Shoespaper’ with OFFICE Shoes
News

Grazia launches ‘Shoespaper’ with OFFICE Shoes

Bauer Media’s Grazia, the weekly glossy magazine for women, has announced an exclusive partnership with OFFICE to promote OFFICE’s profile amongst new customers and position them as the destination footwear brand.

08/04/2015

Joe Doherty jets into Mail Newspapers Advertising
News

Joe Doherty jets into Mail Newspapers Advertising

Mail Newspapers Advertising yesterday revealed that it had appointed Joe Doherty as its new Head of Travel Advertising.

08/04/2015

GroupM welcomes PATS
News

GroupM welcomes PATS

GroupM, the media agency, has signed up to the Publisher Advertising Transaction System (PATS) to simplify and improve transactions with the six leading UK national newspaper groups.

02/04/2015

P&G earns ABC certification for Online Behavioural Advertising
News

P&G earns ABC certification for Online Behavioural Advertising

Procter & Gamble (P&G) has become the first advertiser to obtain the EDAA Trust Seal for best practice in Online Behavioural Advertising.

01/04/2015

Lisa Batty appointed Marketing Director, Time Inc. UK Advertising
News

Lisa Batty appointed Marketing Director, Time Inc. UK Advertising

Time Inc. UK has appointed Lisa Batty as marketing director, Advertising. Lisa takes up her role with immediate effect, reporting to Amanda Wigginton, director of Insight.

01/04/2015

Your Ad Here
VIEW FROM THE STATES

Your Ad Here

Predictably, writes Karlene Lukovitz, the latest developments on these shores can be viewed as positive, exhilarating progress; neutral change; unfortunate but necessary change; or steps backward, depending on the beholder's agenda and background. In

By Karlene Lukovitz  |  25/03/2015

Shift 2015 – Context is Queen
REVIEW

Shift 2015 – Context is Queen

Newsworks’ Shift 2015 event, held in February at the British Library, focused on ‘context’ – an area where traditional newsbrands score highly, but one which is perhaps undervalued by automated trading algorithms. Ray Snoddy reviews the day’s discuss

By Ray Snoddy  |  25/03/2015

AOP Premium Publisher Alliance Announced in UK
News

AOP Premium Publisher Alliance Announced in UK

The Association of Online Publishers (AOP) yesterday announced the formation of a premium publisher alliance for the UK, empowering publishers to capitalise on increasing demand for scale and quality in programmatic advertising.

24/03/2015

Hearst celebrates female advertising industry icons
News

Hearst celebrates female advertising industry icons

Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and Esquire yesterday announced its recognition of three senior female industry executives.

20/03/2015

Leading digital publishers launch Pangaea Alliance
News

Leading digital publishers launch Pangaea Alliance

Four of the world’s most influential and innovative publishers this week unveiled the Pangaea Alliance, a new digital advertising proposition that will allow brands to collectively access “a highly influential global audience via the latest programma

19/03/2015

Hearst-Rodale appoints Luke Robins
News

Hearst-Rodale appoints Luke Robins

Hearst-Rodale, publisher of Men’s Health, Runner’s World and Women’s Health has appointed Luke Robins to the position of Sales Director, Hearst-Rodale, and Associate Publisher, Men’s Health.

18/03/2015

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