This strategic move opens up access to the existing PADN network to Miles 33 customers wishing to further streamline the advertising delivery and management process and strengthens the PADN position as the UK’s definitive and open solution, says Papermule.
Mike Moore of Miles 33 said: "Miles 33 are excited to be part of this initiative, and see real value in the industry adopting these types of standards and services. Publishers are continuing to look at all opportunities to improve their efficiencies and deliver savings alongside a better service for their clients - I believe PADN delivers this. Gemstone, interfaced with Papermule’s PADN platform provides a strong ROI to publishers looking to build and strengthen their national and agency bookings and relationships."
Mike Hoy of Papermule added: “Extending the PADN network to encompass data from non-Papermule technology is a significant move to extend the solution and create a common UK defacto mechanism for sharing advertising data and having Miles 33 onboard greatly increases the number of publishers that will be equipped and able to participate.”
PADN is currently supported by three of the UK’s leading publishers: Telegraph Media, News UK and DMGT along with advertising delivery vendors: Specle, Qmuli and AdStream.