The Standard has partnered with Lancôme to support the UK launch of Absolue Longevity MD, the beauty brand's new skincare collection developed with Swiss longevity biotech company Timeline. The range brings Timeline's proprietary Mitopure longevity technology—previously used in supplements—into topical skincare for the first time, says the publisher.
Planned by Publicis UK, the multi-platform campaign leverages The Standard's authority across beauty, science and wellbeing to reach high-value consumers in London and across the UK, the publisher continued.
Featuring Beauty Editor Rose Beer and Lifestyle Director Suzannah Ramsdale, the partnership spans premium print and digital touchpoints, says The Standard, including native editorial features, a glossy cover wrap across 25,000 copies of The London Standard distributed to a premium-audience segment, solus newsletters, Brand Stories and geo-targeted JCDecaux DOOH.
The campaign launched with a live panel event at Selfridges on 4 July, featuring Suzannah Ramsdale and beauty journalist Madeleine Spencer, exploring the connection between nutrition and longevity as part of Lancôme's three-day Longevity Clinic pop-up.
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