The partnership means that News UK will be closing its internal publisher copy allocation team, says the publisher.
As the retail environment continues to change, improving the precision of copy allocations is increasingly important, the publisher continued. By leveraging Frontline’s capabilities, News UK says its aims to reduce unsold copies, address ongoing shrink challenges for retailers, and ensure that its titles are distributed more efficiently and sustainably.
Tracey Hart, director of retail and wholesale at News UK, said: “Over recent months, we have worked closely with Frontline to understand their systems, capabilities, and approach. Through this process, it became clear that their expertise - particularly in data-led allocation and integration of EPOS insights - will strengthen our ability to respond to the evolving needs of the market.
“I want to personally acknowledge the contribution of our internal copy allocation team, whose work over many years has played an important role in supporting our publishing success.”
Frank Straetmans, CEO of the Frontline Group, added: “Frontline is proud to be selected by News UK to support this next phase of their distribution strategy.
“For over a decade, we have developed data-led allocation capabilities that match real-time sales patterns at store level with precise supply volumes. Applying this approach to newspapers marks a significant milestone for our business and, we believe, for the wider industry.
“Working in partnership with News UK, our focus is on improving availability, reducing waste, and helping retailers operate more efficiently. Together we aim to create a more sustainable and resilient model for the future.”
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
