News UK is launching what they describe as a revolutionary new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 4
The Spotlight Awards 2018 took place on Thursday June 14 at The Vinyl Factory in Soho.
Hearst Made, the in-house content marketing agency of Hearst UK, has produced a series of TV and digital edits for George for the launch of its summer fashion range.
The Association for Online Publishing (AOP) yesterday announced the results of a two-year ad blocking audit among its members, showing the latest trends in ad blocking and its effects on publishers.
Propercorn has exclusively partnered with ESI Media for a nationwide campaign that will be its largest media activation to date.
How can you tell if your ad management system is up to the job? The answer, do a clicks-audit on each of your commonly performed tasks. The higher the number of clicks, the less effective your system. James Evelegh talks ad management with Publishing
Family – Shortlist Media’s content studio – has made a big impact on the publisher since it launched in 2016. Meg Carter talks to CMO Sophie Robinson about how it is driving growth across the business and even creating brand work to run on third part
Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high
By under-utilising newsbrands in both print and digital, brands are losing out on £3 billion of potential campaign profit, according to Newsworks’ latest effectiveness research.
The Financial Times yesterday announced the launch of FT Marketing Services, a new end-to-end commercial offering from the FT Group.
Priya Matadeen has been appointed Partnerships and Strategy Director, it was announced yesterday by Vanessa Kingori, Publishing Director of British Vogue.
The Association for Online Publishing (AOP) yesterday announced that, after successfully agreeing amends to the DTSG Good Practice Principles, six leading UK news groups now fully support the industry initiative.
Bloomberg Media Group yesterday announced a three-year extension to a global partnership with Hyundai Motor Company with the launch of a new digital video series, ART + TECHNOLOGY.
UK advertising expenditure grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of market growth, according to the latest annual Advertising Association/WARC Expenditure Report, released yesterday.
Camilla Kay has been appointed Beauty and Lifestyle Director of Glamour, and Lottie Winter has been appointed Beauty Editor, with immediate effect.
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