As Chief Sales and Marketing Officer, Dub will be responsible for leading the company’s advertising sales and marketing departments. Prior to The Week, Dub was Associate Publisher, Sales of Popular Mechanics. As the revenue lead, he played a pivotal role in re-imagining the brand’s positioning, its go-to-market strategy, advertising base and marketing initiatives, says Dennis. He also launched The PM Lodge, the brand’s signature event experience, which celebrates today’s maker, creative class and small business culture.
Commenting on Dub’s appointment, Sara O’Connor, CEO of The Week US, said, “Dennis has deep expertise in developing and growing well-loved media brands, both in print and online. Adam brings a wealth of experience that will strengthen our sales team and help grow The Week’s relevance, reach and revenues in the US and globally. Dennis and The Week’s growth plans are ambitious and Adam’s expertise will play a vital role.”
“The Week’s platforms represent a unique value proposition and experience for influential readers and brands who attach a premium on cutting through the noise,” said Dub. “The Week prides itself on being reader first and its expertise in balance and brevity are unrivalled in today’s mainstream media. I’m excited to be joining a team with a clear vision to expand and develop what is already a successful business.”
Prior to Popular Mechanics, Dub was an executive account director at Esquire. Previously, he held senior marketing positions at Men’s Health, Golf magazine and HBO.
The Week is the flagship brand of the Dennis Group, which was acquired by Private Equity firm Exponent in October 2018. In February 2019, Dennis expanded its presence in the Finance category with the acquisition of Kiplinger Washington Editors.