Sometimes it’s the simplest insights that make the biggest difference. As Milton Elias tells Ciar Byrne, realising that most people hold their smartphones vertically has led to a significant reappraisal of News UK’s video offering.
The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.
Nikkei and the Financial Times announce the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce to leverage their respective networks in the Asia Pacific region.
Bringing digital and print together, Time Out London readers will have a chance to stream behind the scenes footage of the cast of new Netflix show 'Glow' straight from the magazine's cover.
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviou
A couple of years ago, publishers were truly fearful that their business model was about to be obliterated by ad blockers. Since then, the threat appears to have receded. But, warns Dickon Ross, ad blockers are getting more sophisticated and web brow
Lineup Systems last week announced that US-based Bonnier Corp has chosen Lineup’s cloud-based advertising sales platform AdPoint.
UK marketers have revised their internet budgets up to the greatest extent since Q3 2007, reveals the latest IPA Bellwether Report published yesterday.
JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.
Condé Nast Britain Digital has announced the launch of Stories, its newly titled branded content studio.
British Vogue has worked with YouGov for this, the tenth Business Report, establishing what the “smart woman” thinks in relation to the fashion, beauty and luxury media landscape today, and what sources they most trust.
Time Inc UK has promoted Jon Restall to the role of head of agency partnerships. Jon will report directly to Sam Finlay, chief revenue officer and will help lead Time Inc UK’s strategic and commercial relationships with agencies.
The commercial division of The London Evening Standard and The Independent, deploys Lineup Systems’ AdPoint solution to support multi-channel sales growth and increase operational efficiencies.
The Bridge, News UK’s commercial division, yesterday announced the creation of v-Studio, a full-service digital creative team specialising in creating, editing and publishing vertical mobile formats.
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