Free distribution and brand to hand are growth areas for publishers. It drives awareness and increases ABC countable circulation. Good planning is key for a successful campaign. Marketforce’s Alan Edwards has five top tips for ensuring success.
YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.
Shortlist Media yesterday announced the appointment of Sam Bird to the newly created role of executive director, Family - its creative studio.
Trinity Mirror has found retailer B&M to be the most relevant brand in the UK, coming out on top of its inaugural Brand Relevance Index.
PCS, the publishing software developer, has announced a number of changes to its board of directors.
Channel 5 has appointed News UK’s branded content division, Bridge Studio, for an integrated print, digital and social campaign to help the broadcaster showcase the range and quality of its content.
Shortlist Media yesterday announced the appointment of Seb Randle to the newly created role of regional sales director across all its brands, including ShortList, Stylist, Emerald Street and Mr Hyde.
Bauer Media this week announced Rakuten TV, the video-on-demand service, as the exclusive headline sponsor of its annual Empire Awards ceremony taking place in London’s Roundhouse on 18 March 2018.
News UK’s commercial division The Bridge is to launch a new tool that takes brands’ social content and amplifies it across The Sun, The Times and The Sunday Times’ websites and social channels.
The Financial Times last week announced the appointment of two leaders for its global advertising team.
James Evelegh's editorial from this week's edition of InPubWeekly.
A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42% stronger when people view ads on premium editorial sites than when they see the same ads on socia
Newscycle Solutions, a provider of software technologies for the media industry, this week announced the acquisition of Media Services Group, a supplier of integrated digital publishing, magazine advertising, and event management software for the glo
Email newsletters are a big hit amongst publishers. They generate big ad dollars and further engage audiences. While the term “win-win situation” is rather cringe-worthy, writes Mirabel Technologies’ Christie Calahan, it is actually the perfect way t
Madeleine Wilson has been promoted to the position of Fashion Advertising Director of British GQ and is also named Associate Publisher, Fashion of GQ Style, it was announced yesterday.
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