Dennis strengthens B2B offering

Dennis is expanding its B2B offering with a newly-formed dedicated sales team, headed up by new B2B Commercial Director, Christian Cannon.

Dennis strengthens B2B offering

Dennis offers a range of services including lead generation, bespoke content, partnerships, display and events. This business has been a priority for Dennis, doubling in size in the last two years and these changes are part of a wider investment to ensure that the company has the most relevant offering for its advertising partners, says Dennis. This new team and investment should provide a platform to provide similar services to a wider range of clients in finance and automotive.

John Garewal, MD of Technology at Dennis, said: “Dennis has an incredible portfolio of technology brands, that has championed the best technology content for approaching four decades. Within this, our B2B brands alone reach a business audience of over 2.4m every month.

Looking forward, our dedicated B2B team will further solidify our position in the market and allow us to grow and invest in our business offering, with a specific focus on business campaign delivery and Lead Generation.”

Christian Cannon joins Dennis from his most recent role as B2B Commercial Director at Business Insider. Prior to this, Chris was Sales and Marketing Director EMEA at CBS and Senior Account Director at PHD. Chris will head up the eight strong Dennis B2B commercial team, working closely with the editorial teams across IT Pro, Cloud Pro, Channel Pro, PC Pro and Alphr.

Garewal continues: “I’m delighted that Chris has joined Dennis to head up the B2B Sales team - he brings extensive technology sector marketing and advertising experience to this newly created role, and I’m confident he will be hugely successful in helping Dennis aggressively expand this business area during 2018 and beyond.”

Cannon said: “At a time when technology marketers are placing huge value and importance on premium editorial environments and high quality data products, I couldn’t be more excited to be joining Dennis B2B. The division has seen significant investment over the last couple of years and with a super talented team and fantastic brands and products, I can’t wait to get started in shaping and building the business even further.”

Christian Cannon joins Dennis with immediate effect.