The order, which includes Advertising Sales, CRM, Dashboard Statistics, Workflow, Audience Development Marketing, Self Service Portal and Invoicing, will be used to manage advertising sales for print, digital and social media channels of the group’s 29 weekly titles as well as enabling closer collaboration with customers who will be able to self serve classified adverts, reserve advertising space, supply artwork and view account information with their own log-in to Gemstone.
Mike Moore, CEO, Miles 33 said: “We identified Rodi Media as a strategic partner in the region as we continue to roll out Gemstone, their professional approach to the selection process and the cooperation between our two project teams will ensure both companies benefit from a successful installation”.
The system includes the Gemstone Sales Platform and Invoicing Module. An interface to Rodi Media’s editorial layout planning and editorial system will be implemented using Gemstone’s API. Other interfaces have been written to support local Dutch services for address look-up and business listings with geo-tagging for pro-active marketing purposes as well standard Dutch on-line payments systems.
The Gemstone HTML5-based user interface means that sales people will have access to the full Gemstone system whether they are working in the office or on the road with a tablet or mobile. The user interface will be implemented in Dutch.
According to Miles 33, this all was a good fit for Rodi Media’s standards regarding efficiency improvement, quality standards and the overall structural approach to their business. Gemstone’s integrated CRM will provide users with always up-to-date and accurate information about their customers, their activities and advertising needs. This clears the way for improved efficiency, offering an even higher quality of service to their customers.
Eric Kooij, CEO, Rodi Media: “Gemstone will let us become more efficient so that we can produce more and still improve the quality.”
A key driver behind the order, says Miles 33, was the ability to build their own media channels and packages. This feature of Gemstone effectively allows publishers to sell “anything”, respond to future market changes and commercial demands. This was highly regarded by the Rodi Media team as was the integrated CRM, that provides a 360 degree view of the customer with dashboard statistics.
Links: Miles 33