New measurement system for newspapers and magazines enters next phase

The UK’s newspaper publishers, in co-operation with consumer magazine publishers, leading advertisers and agencies, yesterday announced the completion of the first round of appraisals for a new audience measurement system.

A small number of bidders have been retained for further evaluation.

According to Newsworks, the first phase of the formal process generated a large number of proposals of very high quality and the sponsors are now conducting a second phase, in which the shortlisted bids will be reviewed in detail prior to a final decision.

The aim is to introduce a new audience measurement system for published media brands covering all major routes to market (print, mobile, tablets, PCs and laptops). The new system is scheduled to be in place in 2016.

Meanwhile progress is being made in developing the status and structure of a new body to oversee the measurement system and to contract with the ultimate suppliers. Further news on the new body will be shared publicly in due course.

Jed Glanvill, chairman of the Advisory Group running the process, said: “This is a collaborative process to find the most appropriate way of conducting audience measurement research that reflects the way people consume media today. The Advisory Group has been impressed by the expertise and credentials of the firms responding to the Request for Proposals and we look forward to agreeing the solution that best captures the multi-platform nature of today’s publishing industry.”