GumGum Verity awarded SOC2 compliance

GumGum, a contextual-first, digital advertising platform, announced that it is the first contextual provider to achieve a System and Organisation Controls Two (SOC2) compliance certification.

GumGum says, as one of the leaders in AI-driven advanced contextual insights and data, it’s critical for brands to trust them with the limited amount of anonymised data needed to deliver campaigns. By achieving a SOC2 certification, GumGum says it continues to showcase its ongoing commitment to the highest security standards, increasing transparency, and ultimately making it easy for brands to know GumGum is a provider they can trust.

“Data protection is inextricably tied to consumer trust and brand perception. Companies today are looking for partners that are transparent and take data compliance as seriously as they do. In just the past year, we’ve seen a huge jump in the number of brands asking what our data protection policies and processes are, which we commend them for. We strongly believe in transparency and achieving our SOC2 compliance is a testament to our commitment to achieving the highest standards of security, data protection, and internal controls, and we are proud to be able to give our clients this level of confidence in our partnership,” said Phil Schraeder, GumGum CEO.

SOC2 is a voluntary compliance standard for service organisations, developed by the American Institute of CPAs (AICPA), added the company, which specifies how organisations should manage customer data. The standard is based on the following Trust Services Criteria: security, availability, processing integrity, confidentiality, and privacy.

The SOC2 certification is a significant achievement, says GumGum, and reinforces the company’s commitment to data safety and integrity. GumGum says it went through a rigorous audit process to achieve their SOC2 compliance status and will continue to go through the certification process on a yearly basis. GumGum is currently in the process to achieve its certification for its media business as well as Playground xyz’s Attention Intelligence Platform (AIP).