Marketing budgets were revised markedly higher in Q2 2016 reveals the latest IPA Bellwether Report published yesterday. Despite this expansion, due to the uncertain outlook following the outcome of the EU referendum, Bellwether has downgraded its ads
Advertisers who are cutting back on newspaper advertising are less effective, according to new research released yesterday.
Following the success of last year’s News Corp Giving philanthropic initiative, the fund has donated £100,000 to three more UK charities, as voted for by employees at Dow Jones, HarperCollins UK and News UK.
The NUJ has called for an “open and collaborative relationship between the police and the press” in its submission to the College of Policing consultation on draft guidelines for police and media relations.
The Sun is to launch a new dedicated film magazine and online channel called Popcorn.
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology firm RadiumOne.
The Mail on Sunday has announced that it will be increasing its cover price from £1.60 to £1.70 this weekend.
Metro has today joined forces with the new West End musical Aladdin to create a glossy cover wrap with a difference – on 50,000 copies of the newspaper in London.
Metro has undergone a significant restructure in its commercial team, to support a greater understanding of clients’ entire businesses, from strategy through to investment.
Over 60 new mobile and tablet apps will be released over the coming weeks across iOS, Android and Kindle Fire in one of PageSuite’s biggest app projects.
The new brand campaign launches nationally with three posters and follows, say the publishers, exceptional referendum sales figures and impressive year-on-year performances for The Times and The Sunday Times, demonstrating their continued relevance a
Johnston Press plc yesterday announced that it has today entered into an agreement for the sale of its titles on the Isle of Man to Tindle Newspapers Ltd, the UK based publisher, for £4.25m in cash, following a competitive tender process.
The New European, a weekly newspaper aimed at people who voted Remain, is launching on Friday 8th July.
Financial Times editor Lionel Barber hosted the annual FT Summer Party at the German Gymnasium in London on Thursday evening.
ESI Media will be celebrating the opening of the 24-hour service on the tube with a one-off, late night edition of The Evening Standard.
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