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MPP Global integrates Zephr as an Intelligent Paywall partner

MPP Global, the company behind subscriber management and billing platform eSuite, has announced a strategic partnership with Zephr to provide publishers with a joint solution that optimises subscription revenues across print and digital channels.

MPP Global integrates Zephr as an Intelligent Paywall partner
Paul Johnson: “Both companies have a shared goal to help publishers transform their business models.”

MPP Global’s subscriber management and billing platform now integrates with Zephr’s intelligent paywall solution. When combined, the tools provide a solution to build, test and optimise complex registration, subscription and retention offerings at scale, and with ease, says MPP Global.

According to the two companies, the integration enables publishers to create subscription propositions to maximise acquisition, increase CLTV, ARPU and minimise churn, without the need for technical assistance. Publishers can tap into the flexibility required to experiment, personalise and launch new products, bundles, offers and user journeys in a matter of minutes, resulting in higher engagement and conversion rates.

Paul Johnson, CEO and Co-founder, MPP Global, said: “We are extremely excited to embark on this journey with Zephr to provide publishers with a cutting-edge, highly specialised solution to build sustainable, long-term recurring revenue streams. Both companies have a shared goal to help publishers transform their business models through data, reduce capital and operational expenditure and enable publishers to focus on what they do best: content, without the inefficiencies caused by inflexible legacy technology. The two platforms have a rich heritage in media, participating in the growth and transformation over the years, and this partnership represents that evolution, as subscribers demand more tailored products, offers, and experiences, across all devices, with a streamlined, highly reliable subscription and billing service”.

James Henderson, CEO, Zephr added: “We are pleased to welcome MPP Global to the Zephr partner ecosystem. When 63% of publishers say that turning audiences into paying subscribers is a key challenge, Zephr’s intelligent paywall and subscription experience platform is a powerful part of any publisher’s toolkit for growth. Giving publishers ‘longer arms’ and the ability to innovate, iterate, speed and scale is crucial for success. This partnership with MPP Global will enable their clients to deliver better user experiences and higher subscription revenues at a time when these objectives could not be more pressing.”

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