Is permission a circulation issue?
01/07/2006
Brief encounter?
How will consumer marketers “integrate” into multi-media?
International direct marketing
Intriguing stats on the US publishing / media scene
01/05/2006
Inserts - the undervalued medium
Renewal rates
Setting a subs promotion budget
Subs bureaux
What some famous copywriters taught me
Building brands
A Vote for Old Age
Know your consumer - or else!
Dutch option
Time to reconsider commodity mentality toward fulfilment
01/03/2006
Follow the reader
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