The Future for the Subscriptions Marketeer
01/03/2007
Control Freak
The right moment
“Darling, you seem different somehow”
Billing strategies to boost response
Bubble, Bubble…
The Canadian Market
The Loyalty Challenge: How Magazine Subscriptions Work
01/01/2007
DMA Census 2005
Researching the redesign: getting it right
Subs – the battlefield of tomorrow?
How to use greed and fear
A Question of Frequency
Waitrose
Don’t Think Too Big Too Soon!
Building business in Asia
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