Changing subs models
01/11/2006
Life after the Official Voucher - New Subscriber Acquisition Trends in the US
"Congratulations! Your copy is so good you’re now in charge of marketing."
The changing world of subscription fulfilment!
Tesco
Looking Nonpaid Circulation Issues in the Eye … At Long Last
The Spanish Market
Managing the Covermount Addiction
01/09/2006
Jan-June 2006 ABCs: a media buyer’s view
Value provision
Nuts – the brand licensing story
New horizons for old customers
Mailing houses
Thought processes
The Danes Hate to See it Leave
To Rate Base or Not to Rate Base…
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