The Loyalty Challenge: How Magazine Subscriptions Work
01/01/2007
Subs – the battlefield of tomorrow?
How to use greed and fear
CRM solution
01/11/2006
Building Profits through Relationships at the Age
Value provision
01/09/2006
DM on the web
Thought processes
In-house systems
01/07/2006
Is your subscriptions marketing organised to FAIL?
Renewal rates
01/05/2006
Setting a subs promotion budget
Subs bureaux
What some famous copywriters taught me
Just tap and go!
Dutch option
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