Alex Springer

Alex is the director of OpenAttribution.org, a cross-industry coalition establishing transparency and attribution standards for content usage in AI systems.

Alex has spent over a decade at the intersection of content, commerce, and advertising – building and scaling partnership technology across the US, UK, and Europe. He works in the impact.com strategy team focused on AI and data products that empower brands and partners to work together more effectively.

Alex is a leader on the AI Taskforce for the APMA (Affiliate & Partner Marketing Association) and is a regular speaker on AI commerce, content attribution, and the future of performance marketing.