A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.
Latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte reveal that growth forecasts increased for the 12 months from December 2016, driven by
Last Friday, The Evening Standard announced the appointment of George Osborne as its new Editor to succeed Sarah Sands.
Pete Picton, Editorial Director of Mirror Online will be leaving the business in September, to study full time for a Masters degree.
According to a recent NFRN poll, holding the front page for late-breaking news or the sports section for a report from a major sports fixture does not equate to extra sales and should be outlawed, 9 out of 10 independent retailers say.
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a report by the Mobile Marketing Association and RadiumOne.
The World Media Group has released new research which it says proves the value of trusted media brands for advertisers in an era of fake news and increased focus on campaign effectiveness.
DMD last week announced a strengthening of its digital sales & marketing team with the arrival of Marcel Swagers as Business Development Manager for onboard entertainment.
The Daily Mail was last night crowned the Newspaper of the Year at the Society of Editors Press Awards – one of the leading annual events for the UK’s national newspapers and media.
DC Thomson’s The Evening Telegraph is celebrating its 140th birthday. The Tully, as it’s been known to generations of Dundonians, first published on March 13, 1877 under the auspices of publisher John Leng.
The Internet Advertising Bureau (IAB) UK has appointed James Chandler in the newly created role of Chief Marketing Officer.
Style, the Sunday Times’s weekly fashion and beauty magazine, yesterday announced that Suzanne Sykes will join as creative director later this year.
The Financial Times has published a commercial charter, which according to the company, is a first-of-its-kind promise from a publisher to advertising clients.
The Sunday Times last week announced that Ben Preston will join as an executive editor later this year.
The NFRN is accelerating its calls for the Competition Markets Authority (CMA) to investigate fairness in the news supply chain after publisher Trinity Mirror announced a price rise for the Daily Mirror accompanied by a cut in the margin that retaile
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