Tabloidisation: was it worth it?
FEATURE

Tabloidisation: was it worth it?

In late 2003, the Independent’s move set Fleet Street’s pulse racing. A wave of optimism swept through the industry. Here, surely, was that elusive elixir of circulation. Heady times, but, five years on, how does the newspaper landscape look in the c

By Peter Preston  |  01/03/2008

Ready, Set, Get Found
FEATURE

Ready, Set, Get Found

Just when you thought you had this whole search thing cracked, and all your web pages fully SEO’d ... along comes Universal Search. Well ... the good news is you don’t need to panic, but you do need to act. Otherwise, says Amanda Watlington, you will

By Amanda Watlington  |  01/01/2008

Vietnam trip
FEATURE

Vietnam trip

In May 2007, Patrick Farrelly and Ted Glynn were invited to Hanoi to speak at the first ever circulation sales and promotions conference to be held in Vietnam. Here, they recount their experiences.

By Ted Glynn  |  01/01/2008

All change please
FEATURE

All change please

The publishing sector is in a phase of irreversible transition, but some publishers are further down the road to multi-channel delivery than others, and are therefore better placed to compete with new rivals. Deloitte’s Mark Lee-Amies looks at the ch

By Mark Lee-Amies  |  01/01/2008

8 Ways to Create a Vibrant website
FEATURE

8 Ways to Create a Vibrant website

Is your website a little tired? Does your team still treat it as an afterthought, only to be updated during downtime between print production schedules? If so, you shouldn’t be too surprised when your readers struggle to find you, and when having fou

By Sophia Dempsey  |  01/01/2008

An agency wish list
FEATURE

An agency wish list

When it comes to circulation reporting, traditionally agencies have wanted as much information as possible and newspapers have wanted to reveal ... ahem, slightly less. And, there has been a degree of suspicion on both sides as to the other’s motives

By Lucy Brunning  |  01/01/2008

The T-word
FEATURE

The T-word

With continuing media fragmentation and the rise of citizen journalism, the issue of trust is ever more pertinent for publishers. Titles which are trusted sources of information and entertainment shine like beacons through the thickening media mist.

By Bob Satchwell  |  01/01/2008

Sporting Chance?
FEATURE

Sporting Chance?

For its new owners, the Sport brand is both its strongest asset and greatest liability. On the hyper competitive UK newsstand, any brand recognition has got to be a strength, yet years of trade hostility to the title mean that the new team have got t

By Dennis Jared  |  01/01/2008

The rise of the frees
FEATURE

The rise of the frees

Free publications are not new. Door-to-door papers have been around for ages, as have postal B2B free magazines. Even the distribution model is not new; free mags have long been stuffed into the hands of commuters or left in pick-up bins. What is new

By Ray Snoddy  |  01/01/2008

Social Media
FEATURE

Social Media

The rise and rise of Facebook et al poses many questions for publishers about how they disseminate content and interact with their users. Will publishers be clear headed enough to rise to the challenge or will they find themselves in a Web 3.0 world

By Andrea Kirkby  |  01/01/2008

Avoiding The Tiger
FEATURE

Avoiding The Tiger

Some publishers are now putting as much creative energy into their email marketing, as they once did their direct mail. And they are reaping the rewards. Andrew Majewski presents a case study of four email best practices from Boston Common Press, pub

By Andrew Majewski  |  01/11/2007

A new generation of story tipsters
FEATURE

A new generation of story tipsters

Getting your readership to contribute content is exactly the right thing to do ... in principle. In practice, however, great care needs to be taken if you are to avoid being deluged with drivel. Peter Sands has ten suggestions on how to manage and be

By Peter Sands  |  01/11/2007

To the door
FEATURE

To the door

Home delivery remains an important element of many newspapers’ circulations, particularly amongst the regionals where the tighter concentration of readers makes it an easier process to manage. Andrea Kirkby looks at where home delivery stands today a

By Andrea Kirkby  |  01/11/2007

Love You
FEATURE

Love You

Some brands transcend the hurly-burly of everyday commercial life to reach deep into the soul of the consumer. Establishing this powerful emotional connection is the Holy Grail for marketing departments across industry. One sector which is closer to

By Philip Preston  |  01/11/2007

Content, Community, er…
FEATURE

Content, Community, er…

The advent and rapid adoption of Web 2.0 functionality is ratcheting up the pressure on publishers. Limp, lack-lustre, one dimensional sites no longer cut it (if indeed they ever did), and publishers need to raise their sights to meet the challenges

By Ross Sturley  |  01/11/2007

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